Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth

Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.

LOS ANGELES, CALIFORNIA – SEPTEMBER 17, 2026 –  Fernando Herrera, an entrepreneurial brand and growth executive will now apply his deep consumer products industry knowledge to drive client revenue growth as a Fractional CMO for Chief Outsiders. Recently, Herrera joined Chief Outsiders’ team of more than 100 Fractional Chief Marketing Officers (CMOs) and  Fractional Chief Sales Officers (CSOs).

“Fernando helps CEOs reinvent challenger and legacy businesses without sacrificing cultural soul or commercial rigor,” said Karen Hayward, West Region Managing Partner, Chief Outsiders. “We’re excited to add his deep consumer products industry experience to our battle-tested network of marketing professionals.”

Herrera has built his career in the entrepreneurial divisions of large companies — leading brands and businesses where ambition outran the budget, and growth came from strategy and execution rather than spend. He draws from two decades of P&L and brand leadership experience across Fortune 100, PE-backed, and privately held organizations to bring a rare combination of strategic vision and hands-on execution. A first-generation Cuban American, he thrives in complex environments—leading brand reinventions, integrations, and acquisitions—while building and scaling marketing functions made for sustainable growth.

Consumer Products Marketing Leadership

As a Chief Outsiders Consumer Products focused Fractional CMO, Herrera brings deep industry experience to accelerate growth at client companies. 

For example, prior to joining Chief Outsiders, as Vice President of Marketing at Sun-Maid Growers of California, he drove double-digit revenue growth and significant share gains while leading the company’s first-ever acquisition and integrating Plum Organics in under 90 days. And as Vice President of Marketing, North America for Deoleo S.A., he fueled significant consumption growth and established new price elasticity in a commoditized category repositioning Carapelli olive oil from mainstream to premium.

Herrera’s impressive executive marketing experience also includes roles as Independent Consultant to CPG, B2B, AdTech, and Education companies, Head of Worldwide Customer Marketing for Beats by Dre (Apple), and Head of SensisCMO Practice at Sensis Agency. Prior roles include Vice President Marketing Grocery Division for F. Gaviña & Sons, Inc. and brand management roles at Kraft Foods and ConAgra Foods, Inc.

To support his successful executive marketing career, Herrera earned a Master of Business Administration from the Marshall School of Business at the University of Southern California in Los Angeles, California where he served as Student Body President.