When your consumer company requires growth, Chief Outsiders consumer-savvy executives quickly deliver practical, hands-on strategic and tactical marketing guidance.

Execute proven strategies to grow sales and market share in a matter of months. With Chief Outsiders, our seniority and our tenure set us apart. We've been in the trenches, planning, doing, measuring and learning – the hard way. We bring hands-on consumer industry knowledge by marketing specialty right to the table. We can help you:

  • Create growth strategies and tactics
  • Develop differentiated positionings and communications strategies to win
  • Expand distribution and customer base
  • Execute strategies and plans while creating a growth engine

Chief Outsiders knows the consumer industry.  Our perspective is informed by deep experience guiding and assisting consumer-focused companies with a variety of needs across the global omni-channel retail and consumer goods landscape.

The Consumer Products Industry

Businesses striving to gain a foothold in consumer and retail goods face more than just competition from big-box retailers. They also must develop the insight to adapt quickly to the vagaries of the modern world and the modern consumer.

Today’s customer increasingly looks for digital solutions to everyday problems. Mobile apps and websites have already disrupted numerous product categories such as GPS, shaving and photography. Hence, consumer goods companies must stay on top of the latest trends and find ways to remain relevant through the digital revolution.

It comes down to consumer goods companies finding ways to maximize digital marketing effectiveness. Competing on price quickly becomes a losing strategy without the volume to support it. High-quality and affordable products must reach consumers with a compelling story. The marketing message supporting these products must convey the attributes that modern consumers care about.

Hundreds of consumer businesses around the globe accelerate growth with Chief Outsiders CMOs. They understand consumers and how to develop the insight, strategy, and digital marketing tactics necessary to build compelling brands. And they’re ready to do the same for your organization.

When you hire a fractional CMO, you’ll receive an infusion of instant talent, backed by decades of experience, numerous industry contacts, and a network of senior-level marketing professionals. Having seen the problems before, these experienced CMOs know how to guide you through the most difficult issues. And they’re available now to bring that rich playbook and tribal knowledge to your organization.

To learn more about how outsourced CMO services from Chief Outsiders can help unlock the growth potential of your business, contact us today or see what other industry solutions we provide.

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