Your Competitors’ Digital Marketing Performance Data
Benchmarked to Your Digital Marketing Performance Data
Tailored Digital Marketing Strategies & Recommendations for Growth
Translated & Presented to Your Executive Team by an Expert CMO
Accelerate your business with digital marketing growth strategies based on a data-driven analysis by an expert CMO. Grounded in actionable data about what’s driving your competitors’ success, a CMO-driven analysis will increase your organization's growth by focusing your digital marketing efforts on what's driving performance in your market – and abandoning what's not.
Of the buyer’s journey is now completed digitally
(Sirius Decisions)
Of a buyer’s decision is done independently before contacting sales
(CEB)
Of mid-sized business CEOs are NOT confident in their company’s marketing strategy
(Slice Communications)
More likely to acquire customers
More likely to retain customers
(McKinsey Global Institute)
More likely to be profitable
Performance data isn’t valuable on its own. Expert analysis and translation are required to turn it into actionable growth strategies for your business. Analyzing your competitors’ performance—and your own—is essential to getting a 360° view of your market and understanding what drives success (and what doesn’t). An expert CMO develops strategic digital marketing growth strategies for your business based on a four-pillar marketing approach aligned to your business goals.
Target your best prospects for business growth
Use the most effective channels to reach prospects
Create a website experience for deep engagement
Convert prospects to opportunities
An expert CMO uses the performance data of up to 15 of your competitors’, and benchmarked against your company’s data, to perform a thorough analysis and present comprehensive, data-supported digital marketing strategies.
“Contracting with Sean Klunder was the one of the best initiatives we undertook for a few of our portfolio businesses. Not realizing the value of obtaining data-supported digital marketing information enabled us to develop and finely tune where investments should be made in marketing. The graphical presentation of competitor’s digital marketing analytical data compared to our portfolio companies provided us with a clear view of which digital marketing activities are, and are not, driving top and bottom-line performance. Sean’s executive-level digital marketing performance data explanations were clear and actionable, and our IT and eCommerce leaders are excited about the opportunities going forward. I’ll be introducing this type of evaluation in all of our portfolio businesses going forward.”
"My company’s marketing function has been digitally transformed with the help of the strategic insights from this analysis. Our digital marketing strategies and execution capabilities are now targeted at impacting growth and creating measurable positive returns on our investment. I’m a believer in formulating strategies using digital performance data from our markets and competitors, and this analysis provided us with a comprehensive vision for the direction of our digital marketing efforts and investment.”
"The Digital Marketing Competitor Analysis by Chief Outsiders helped my team understand what is driving business results for our e-commerce competition. It’s easy enough to see what marketing activities are engaged in, but what is actually working? Is their heavy social media calendar moving the needle? Or Is it a waste of time? Never mistake activity for production. With the data and analysis provided by Sean Klunder at Chief Outsiders, we can fine tune our marketing mix and focus on the relevant KPIs to grow our business. I highly recommend this analysis package, especially in advance of annual budget planning.”
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