The Next Wave of PE Growth: Using Data to Optimize Emotional Connections

The Next Wave of PE Growth: Using Data to Optimize Emotional Connections

Sep 25, 2019 2:35:29 PM | Posted by Rich DePencier

There are many examples in today’s market of PE firms rapidly helping their midmarket brands implement digital strategies to improve customer experiences.  By leveraging scale and best practices, these PE firms help their portfolio companies implement operational efficiencies and marketing efforts that influence consumer purchase behavior, driving higher topline growth leading to higher valuations.

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