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When the Rhythm Stalls - A Shared Playbook for Reviving Plateaued Account-Based Marketing (ABM) Pilots
Part 2 of the “ABM for Enterprise Value” series
Why Alignment Is at the Core of Enterprise Value
When the instruments are out of sync, discord is inevitable. In PE-backed businesses, this discord shows up as disconnected tech stacks, mismatched scorecards, or compensation plans that reward soloists instead of ensemble play. The result? Forecasting errors, sales friction, and pipeline gaps that echo in the boardroom.
The ABM Symphony: A Route to Value Creation for PE-Backed Companies
Nov 19, 2025 9:31:11 AM — ABM for Enterprise Value – Series Preface Private equity-backed companies don’t just need growth - they need predictable, capital-efficient growth that protects exit multiples. That’s why Account-Based Marketing (ABM), when orchestrated across the leadership team, becomes far more than a campaign strategy. It’s a system for enterprise value creation. This four-part series explores how CEOs and their teams can align around ABM to accelerate EBITDA, strengthen retention, and build investor confidence:
Accelerating M&A Value Creation: How Chief Outsiders Drives Growth for Investors and Acquirers
Sep 28, 2025 2:28:09 PM — In today’s competitive deal environment, value creation can’t wait until after the ink dries. For private equity operating partners, M&A attorneys, and CEOs of acquiring companies, Chief Outsiders offers a proven, C-suite-level resource to identify and close growth gaps across the entire transaction lifecycle—pre-LOI through exit.
From Plateau to Acceleration: A PE Playbook for Unlocking Predictable Financial Growth
Jul 7, 2025 2:51:24 PM — In a recent episode of Dream and Soar with Chuck and Friends, Chuck sat down with Craig Levinsohn, Chief Strategy & Revenue Officer at Chief Outsiders, to unpack one of the most pressing questions in private equity today: “How can portfolio companies achieve their next phase of growth—and do it predictably, consistently, at scale, and profitably?”
Utilizing Strategic Sales and Marketing to Secure Customer Loyalty During M&A Transitions
Jun 27, 2025 4:16:17 PM — Mergers and acquisitions represent pivotal moments that can either accelerate growth or derail carefully built customer relationships. While executives often focus heavily on financial synergies and operational integration, the customer experience during an M&A transition frequently determines long-term success. Research indicates that companies lose an average of 10-15% of their customer base during significant organizational changes, with poorly managed transitions resulting in even steeper losses. However, organizations that proactively leverage sales and marketing strategies to guide customer transitions not only retain their existing base but often emerge stronger, with enhanced market positioning and deeper customer relationships.