Leadership Team

Corporate Office

Art Saxby

CEO, Founder and Principal

CEO, Founder and Principal of Chief Outsiders’ global fractional CMO practice; directs a tribe of world-class marketers with a rich playbook to bring new growth, brand strength and profits to clients.

Pete Hayes

Principal

Co-directs a tribe of world-class, executive-as-a-service marketers to accelerate growth for clients with infusions of instant senior marketing talent. He is also the co-author of “The Growth Gears.”

Dawn Werry

Chief Revenue Officer

Dawn is the Chief Outsiders Chief Revenue Officer based in Richmond, Virginia. She helps B2B companies understand the market forces impacting the business and uses those insights to inform every customer touchpoint.

Denise Steinbring

Partner & Chief Learning Officer

Denise leads our enterprise-wide commitment to learning from each other, ensuring every client benefits from the full power of our firm's collective experience. By equipping our CXOs to ramp quickly and share best practices, she helps us deliver smarter strategies and bigger impact for our clients.

Stephanie Laitala-Rupp

Chief Financial Officer

Stephanie is a financial and business expert, she lends her time and talents to numerous boards where she is known for her leadership, financial acumen, integrity, strong relationship network, and ability to align people around a common goal.

Fletcher Groeneman

VP of Product, AI, and Experience | GrowthGears℠ OS

Leads the vision, strategy, and development of Chief Outsiders’ AI-driven SaaS solutions that enhance client engagements and drive business growth.

Gary Stockman

General Manager, Team Outsiders™

Gary leads Team Outsiders™ execution services, making it easier than ever for mid-sized businesses to operationalize strategy, optimize go-to-market execution, and drive faster results.

Jeff Loeb

General Manager, GrowthGears℠ OS

Jeff Loeb leads GrowthGears℠ OS, Chief Outsiders’ software division, the industry’s first and only AI-powered growth acceleration SaaS platform that unlocks revenue and creates extraordinary client experiences.

Karen Hayward

Managing Partner, West

Works with SaaS companies and technology innovators to accelerate growth and deliver breakthrough revenue.

Slade Kobran

Managing Partner, East

Supports and matches CEOs at start-ups, VC- and PE-funded, and privately-held companies to fractional executives by guiding them through the vetting process, resulting in cultural fits, productive collaboration and bottom-line results.

Chuck Dushman

Managing Partner, Central

Works with CEOs of consumer healthcare and B2B companies to identify and develop growth opportunities, integrating marketing and AI technologies for improved operational efficiencies and competitive advantage.

Deborah Fell

Managing Partner

Matches CEOs with the best-fit fractional CMO or CSO to accelerate the growth of their company while providing CMO, coaching, and advisory support.

Paul Sparrow

Managing Partner

Focused on placing battle-tested CMOs and CSOs in right-sized client engagements to generate growth strategies that achieve revenue acceleration and profitability.

David Vroom

Managing Partner

Matches CEOs with the perfect fractional executive to identify growth opportunities and develop strategies to optimize profits.

Adriana Lynch

Area Managing Partner & CMO

Works with food and beverage, health and wellness, hospitality and entertainment, skincare and make-up, and consumer products. Expertise in retail, as well as direct to consumer e-commerce.

Dina Baker

Area Managing Partner & CMO

Works with CEOs at consulting, professional services, healthcare and technology firms to reposition brands, develop brand strategy, and build high-performance teams.

Carol Eversen

Area Managing Partner, CMO & CRO

Works with B2B SaaS, technology, and services providers - including financial, media, marketing, and legal services - to accelerate growth and exceed P&L goals.

Jennifer Apy

Area Managing Partner & CMO

Works with technology, SaaS, and ed-tech companies to fuel revenue and market share growth by harnessing customer insights and leveraging technology to drive innovation.

Anka Twum-Baah

Area Managing Partner & CMO

Works with CEOs at financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies.

Rob Godlewski

Area Managing Partner & CMO

Helps SMB manufacturing company CEOs grow revenues, build omni-channel sales strategies, streamline operations, and drive innovation to achieve market leadership.

John Blessing

Area Managing Partner & CSO

As an accomplished leader who consistently builds success in growth and turnaround situations in a variety of industries, John offers perspectives not hindered by industry-specific paradigms.

Aurora Toth

Area Managing Partner & CMO

Works with B2B and B2C eCommerce, hospitality, retail and consumer products businesses to grow revenues by building demand via breakthrough strategies and actionable execution plans.

Leadership Team

Corporate Office

Art Saxby

Pete Hayes

Dawn Werry

Denise Steinbring

Stephanie Laitala-Rupp

Fletcher Groeneman

Gary Stockman

Jeff Loeb

Managing Partners

Karen Hayward

Slade Kobran

Chuck Dushman

Deborah Fell

Paul Sparrow

David Vroom

Area Managing Partners

Adriana Lynch

Dina Baker

Carol Eversen

Jennifer Apy

Anka Twum-Baah

Rob Godlewski

John Blessing

Aurora Toth