Generating leads for B2B companies is one of the most important responsibilities of your marketing team. The concept of demand generation vs. lead generation many times are considered the same, or that one philosophy rather than the other should be adopted.
Cracking the code of generating highly-qualified leads to grow your business involves the right focus on both demand and lead generation.
This whiteboard video provides clarity on the strategic approach to creating leads using a sequential method of generating demand, then translating that demand into qualified leads. This sequential approach supports creating marketing journeys, rather than only individual campaigns that have little alignment to a strategic approach to digital marketing.
Watch this video: