Generating leads for B2B companies is one of the most important responsibilities of your marketing team. The concept of demand generation vs. lead generation many times are considered the same, or that one philosophy rather than the other should be adopted.
Cracking the code of generating highly-qualified leads to grow your business involves the right focus on both demand and lead generation.
This whiteboard video provides clarity on the strategic approach to creating leads using a sequential method of generating demand, then translating that demand into qualified leads. This sequential approach supports creating marketing journeys, rather than only individual campaigns that have little alignment to a strategic approach to digital marketing.
A specialist in transforming companies, products and marketing from “analog” to “digital,” Sean Klunder has gained
a reputation for developing innovative growth strategies that disrupt markets and create more distance in competitive differentiation. Klunder has leveraged digital strategies that have married e-commerce, social media, SEM, SEO, mobile marketing and display advertising into both short-term visibility and long-term ROI. Klunder’s formula led to successes at Korn Ferry International, a recruiting and consulting organization; and World Book, a Berkshire Hathaway company. When not helping Chief Outsiders’ clients navigate their own change management programs, Klunder inspires the next generation of digital marketing experts as an instructor at the Lake Forest Graduate School of Management.