Growth Insights for CEOs

What B2B E-commerce can Learn from Consumer Retail

Posted by Jay Dunn

The world of consumer retail is in the midst of rapid transformation.

Traffic in brick-and-mortar stores is decreasing. Consumers are moving away from shopping malls. Traditional advertising—whether via direct mail, TV ads or newspaper and magazine ads—is losing its relevance.

Read More

CEO Shares the Benefits of Participating in a Peer Advisory Group

Posted by Neil Anderson

CEO Experiences Growth from Being a Member of Vistage

Chief Outsiders Fractional CMO, Neil Anderson, has a conversation with Vistage Member and CEO of TalenTrust, Kathleen Quinn Votaw, about her experience with Vistage, an executive coaching organization that provides leadership training and business coaching to CEOs and Executives.

Read More

CEOs seek Digital CMOs to Lead Growth

Posted by Jeanne Sherman

Don’t have a digital savvy CMO? You’re likely losing the digital game.

A CMO’s job description is no longer just about brand awareness and big positioning, but more about driving revenue, now and in the long term. In fact, 70% of CEOs expect CMOs to lead revenue growth.

CMOs are expected to do more because of the digital tools that allow them to do more. New digital marketing tools better connect companies with their customers in ways they couldn’t before. It’s a constantly evolving process, and the key to growth is to get into this game sooner versus later, so you can win.

Read More

Five Steps to Ensuring Strategic Planning Success

Posted by Andrea Overman

Strategic planning – two words that need not strike fear in the hearts of corporate executives.

After all, if you think about it, we’ve all been strategic planners since childhood – setting our objectives, then figuring out the best way to make them happen.

Like the time you figured out that if you wanted Santa Claus to come, you HAD better go to bed first. And when you were older and setting your sites on a special college. You did your research to understand what they were looking for, you took the right classes and participated in the best extra-curricular activities--all in an effort to present yourself as the type of student they would consider. 

Of course, now that you are a CEO, the stakes around strategic planning are maybe just a tad bigger. In the bid to get our highest-quality products or services to the market, it will be the strategic planning process – scaled appropriately, of course – that will get us there.  Understanding which combination of markets, pricing, offerings for each market segment, distribution channels, communication channels and the like is integral to cracking the ROI code. And with so many options to power today’s strategic plan, it’s hard to fully understand which to do first, and which to leave by the wayside.

Read More

A Conversation with Robert Cialdini, Author of "Pre-Suasion, A Revolutionary Way To Influence And Persuade"

Posted by Tom McCrary

At our recent National Meeting, Chief Outsiders hosted a dynamic Skype conversation with Dr. Robert Cialdini on his latest book Pre-Suasion, A Revolutionary Way To Influence And Persuade.  The discussion not only further clarified not only Cialdini’s Pre-Suasion principles, but also provided insight into their applications to our clients’ and our specific business as well.

Read More