Growing Your Business Through Fractional EOS® and Fractional Marketing Resources

Growing Your Business Through Fractional EOS® and Fractional Marketing Resources

Fri, Feb 1, 2019 | Posted by Mark Coronna

“Two Experts Can be Better Than One”

Mark Coronna, Partner & CMO--Chief Outsiders
with Mark Francis, Fractional EOS Integrator--Visionary Integrator Solutions

Introduction to Fractional Resources

You may be familiar with the book Traction and EOS® (Entrepreneurial Operating System), which is a proven business operating system for small- and mid-sized businesses (SMBs). Within this system, the author details a tool called the Accountability Chart, an elevated version of the traditional organizational chart. An important point of this tool is that it takes two types of people to move a business along, the Visionary and the Integrator. The Visionary is typically the founder, while the Integrator may go by the traditional titles such as CEO, COO or GM. The roles of the Integrator include translating the vision for the company into action and results and also leading, managing, and holding accountable the major functions of the company. While usually considered a full-time position, you may not know that fractional EOS Integrators have been effectively working with Visionaries and helping free those who have become trapped in the day-to-day.

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