Growth Insights for CEOs

Take the “Path to Closure” to Ensure Forecast Accuracy Success

Posted by Karen Hayward

Only a half a generation ago, we thought we had it made, technology-wise. Getting onto the World Wide Web was as easy as loading up the latest CD mailer from America Online; and we were able to send important messages to beeping little black boxes that resided on our belt clip or purse strap. We truly had it made – or so we thought.

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Optimize or Reinvent? How You Can Crack the Code to Corporate Longevity

Posted by Gary Fassak

For those of you with that delightful glass-and-aluminum slab in your pocket known as the iPhone, take it out of your pocket right now (of course, if you are reading this on your iDevice, it’s already in your hand).

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Is Your Business Planning or “Strategically” Planning?

Posted by Sean Klunder

You might be thinking… “This is the year that my business really focuses on developing the best strategic growth plan.” Then the process starts and the questions surface… Am I developing a strategy or a plan? What’s the difference? If they are different, does my business need both?

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As the World Turns: What Globalization Really Means to Your Enterprise

Posted by John Bischoff

This could very well be the shortest blog you ever read – this New Year, or last!

That’s because, at the moment I decided to begin a series of blogs covering the megatrend of globalization, the New York Times decided to announce that it is dead.

Though the sentiment of this particular New York Times feature was fueled by the recent U.S. election of Donald Trump, I wanted to make sure that my particular viewpoints on globalization were still valid.

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5 Steps to Building Credibility

Posted by Stijn Hendrikse

It’s hard to build a name for yourself when you’re brand new. There’s always the catch-22 of needing a foundation of customers to develop credibility, but needing credibility to attract new customers. You can have the most innovative, honest and necessary product on the market, but if no one knows about it – it’s time to get people talking.

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A Dog’s Eye View of Marketing: Six Steps To Ensuring Customer Delight

Posted by Mike McGinn

Dogs, it is said, are man’s best friend. Exceedingly loyal, our four-legged canine buddies want to follow us when we walk, doze when we nap, and sometimes plop themselves at our feet when we are busy writing blogs. 

But, heaven forbid, if we were to slide over to them a bowl of dog food that they found to be appalling, they become quite single-minded. They protest. They turn away. And all that loyalty? Pfft. Out the window.

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A Christmas Carol: Mr. Fezziwig’s Lessons for Management and Marketing

Posted by Michael Morrison

Charles Dickens’ “A Christmas Carol” is a much-loved staple of the holiday season, and a personal favorite of mine from one of my favorite authors. Presented for the first time in 1843 to wide acclaim and commercial success, the short novel or one of its many adaptations still entertains millions all over the world over a wide variety of media.

It’s easy to see why. The story’s message of forgiveness, generosity, hope and redemption resonates with people of many backgrounds and traditions. To this day, it possesses life – and business – lessons that are every bit as relevant as they were in Victorian England.

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5 Ways to Drive Business Growth from the Outside

Posted by Sean Klunder

There are two critical elements to achieving your business growth goals: One, you must successfully run your business from the inside. Two, you must monitor the external environment.

While most CEOs know the inner workings of their businesses, they are less in touch with the outside factors that affect it. Case in point: In a recent webinar I hosted, “External Factors that Stall Growth and How to Combat Them,” I asked participants, “Do you have a system to identify and monitor external factors that affect your business?” One-hundred percent of participants responded, “No, but I do want to create a system.” The presentation then focused on helping to identify the external factors businesses should be monitoring and how to monitor them.

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CEOs: The 7 C's of Hiring Management Consultants

Posted by Pete Hayes

Since Christopher McKenna signaled the rise of ‘The World’s Newest Profession’ by publishing his book in 2006, the trend towards hiring and deploying management consultants has only been on the rise. But how does a CEO go about it? Surely it’s not the same process and set of qualities you’d look for in an executive hire?

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9 Ways to Improve your Marketing Dashboard

Posted by Stijn Hendrikse

A marketing dashboard holds every measurable piece of data that is relevant to the growth of your business. Dashboards of the past were often uneditable screen shots, or endless Excel columns that blurred into mind-numbing statistics. The truth is, your dashboard is the star of the show, and can be a revenue-building machine if done smartly.

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