Growth Insights for CEOs

How CEOs can Leverage Multiple Best Practices: Integrating Horizon Growth Planning with EOS/Traction

Posted by Mark Coronna

What happens when you combine two best practices?  Do you get best practices on steroids?  Are two best practices always better than one?  Is there a chance that they conflict with each other?  Can they be used in a complementary manner to accelerate your business’ growth and performance?

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Is Your Retail Business in “Ship” Shape? Five Questions to Gauge Your Brand’s True Health

Posted by Kenn Adach

In the world of consumer products, there are few things as exhilarating as getting the “big order” from your most important customers.

There’s nothing that creates excitement and effusive pronouncements of positivity up and down the spine of your enterprise than when a massive sales order gets placed. Of course, behind the P.O. – and the pallets of merchandise that flow by the truckload to that big box retailer – is a more rational reality that sometimes gets overlooked: actual retail consumption, and the tale that it foretells about the future health of your business.

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Marketing (As You Know It) Is Toast

Posted by Atul Minocha

The old style of marketing is toast.

Quite literally, the entire phase shift that has changed the way the public considers and consumes products and services, can be distilled down to a single, perfectly-browned-on-both-sides slice of artisan bread.

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5 Ways Customer Experience can Influence Sales Growth [Infographic]

Posted by Ed Valdez

According to Accenture, the business costs of poor customer experiences can be as much as $1.6 Trillion from U.S. consumers who switch their service to a different brand or service provider. However, CEOs and companies who demonstrate a continuous pursuit of excellence in customer experience reap not only long-term customer loyalty, but also positively impact revenue growth. Tony Hsieh, CEO of Zappos, enjoys sharing the story in his bestselling book [Delivering Happiness: A Path to Profits, Passion and Purpose] about a client of his who wanted pizza late at night even though hotel room service was closed. Hsieh challenged his client to call Zappos customer service for his order even though it’s a fashion retailer – and, thanks to his customer service staff, pizza was delivered at 2AM.

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Random Acts of Sales and Marketing: Questions for Unity

Posted by Dana Prestigiacomo

random act of kindness is defined as a non-premeditated, inconsistent action designed to offer kindness towards the outside world. Things like buying the stranger in line behind you a cup of coffee, or shoveling snow off of someone’s  driveway. 

While these types of random acts of kindness are a wonderful way to give back, it doesn’t work quite so well in the realm of sales and marketing. In fact, they can ruin a company’s reputation and ability to grow. You would think CEOs would all shy away from letting this happen. But it’s happening all the time in businesses of all types and sizes.

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