Growth Insights for CEOs

Business Strategy, Digital Strategy, and "The Road Not Taken" by Robert Frost

Posted by Mark Coronna

Many of you probably read Robert Frost’s “The Road Not Taken” somewhere in your educational career.  It’s a short poem of four stanzas and 20 lines total.  For a poem so brief, it’s surprising that Frost’s famous work is so powerful yet often misinterpreted.  If you can’t recall the poem, or want to read one commentary, you can do a refresh here.

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Is Instant Messaging the New B2B?

Posted by Gary Fassak

Do you talk to your customers every day? As frequently as you instant-message your friends? 

I was talking with a CEO recently, and I asked him how good his company’s communication is with his customers. He said it was great, and always had been great. The customer places an order, they ship the order, and then they send an invoice. Job completed. Everything works. Reliable, and on time.

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Optimizing the Marketing Organization

Posted by Mauricio Barberi

Hiring, outsourcing and leadership considerations

In my previous post, we explored the question, “What should my marketing organizational roadmap look like?” In this installment, I’d like to discuss three additional questions that often surface as CEOs build their marketing organizations.

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3 KPIs to get your Content Marketing Under Control

Posted by Stijn Hendrikse

Is your Marketing Team able to provide you a good view of how your Content Marketing efforts are performing?


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How to Build Your Marketing Team for Growth

Posted by Mauricio Barberi

A marketing organizational roadmap for B2B venture CEOs

After slogging through the early startup phase and acquiring the first handful of customers through relationships, sheer selling tenacity and perseverance, many founding CEOs at B2B ventures ask me:

“To scale my company, I know I need a marketing team. But I don’t know where to start and what path to follow. Can you help?”

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