Slow growth or a declining market can be quite frustrating. Chief Outsiders works with CEOs and their management teams to address growth challenges as opportunities, including brand strategy consulting, planning and operational guidance for a new market expansion strategy, new product development requirements or launch planning, as well as product diversification strategies — all critical components to your business growth strategy.
Pressure from your competition can surface in a number of ways. A competitive pricing strategy may be needed to stop excessive price competition from eroding your margins. Or, you may need to implement a competitive positioning strategy as a response to differentiated competitive offerings that disrupt your ability to win new business or retain your customers. Or, dramatic market consolidation is occurring and you’re ill-equipped to respond. Having a comprehensive market positioning strategy is a fundamental component of a business growth plan.
Perhaps the most urgent requests we receive from CEOs relate to the effectiveness of their promotional investment as they implement their go-to-market strategy. They often lack reasonable visibility into the return on marketing investment. Or even before going to market, they may face challenges including poor brand strategy, pricing complexity or have not addressed potential channel conflict in their routes to market. By tapping market insights to increase relevance while assuring the most effective plans for execution, their promotional activities will result is a greater level of precision, and as a result greater efficiency.