This workshop provides important insights into how the B2B buying process has changed, what’s driving the changes, and how you can use these insights to acquire and nurture leads all the way through the funnel to avoid wasting sales and marketing resources – and create happy long-term clients. In today’s digital world, if you know your customer’s buying process, you can better identify and quantify your most effective channels and messaging, predict where you are losing customers, and improve performance at each point in their journey. We will take you through the “funnel” step-by-step to show how tracking, transparency and true accountability can turn mediocre (or unknown) results into master-class results.
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