Deborah Fell Headshot

Deborah Fell

Partner & CMO
Works with CEOs, principals, owners and franchisees in industries ranging from hospitality to telecom and retail launch new brands and products, improve ROI and achieve growth.

About Deborah

Deborah is a Chief Outsiders CMO and results-generating strategic marketing and growth executive based in Washington, D.C. She helps large and small B2B and B2C organizations clarify positioning, turn around mature brands and create critical foundations for new brands to drive revenue and share. With a passion for listening to the customer and leveraging insights, market analysis, experience and instincts, she helps clients sharpen strategies and gain traction on a new roadmap for growth.

How Deborah has Helped Businesses Grow

  • Turned around mid-market brand's -20% sales trends to +30% through segmentation, messaging, detailed planning and execution.
  • Increased sign-ups in healthcare insurance company by 20% through customer segment insights, messaging and sales training.
  • Turned around global mature brand at Marriott International through re-positioning, ecommerce strategies, re-branding, marketing campaign, data analytics, high profile PR and event marketing, and direct and digital marketing strategies.
  • Increased loyalty in luxury brand by 5% during downturn through differentiation strategies and leveraging shared platforms.
  • Achieved eight-point market share increase through re-positioning, establishing the brand’s voice, web development, and product and service enhancements.
  • Developed and launched brand positioning and initiatives with full system alignment in less than six months for manufacturing and retailing company (including new retail store design requiring dealer investment).

Published Works

Client Case Studies

Experience

  • Senior Vice President, Global Marketing, Marriott International
  • Vice President, Marriott Senior Living Services
  • Chief Marketing Officer, Hastens Beds
  • Division Management, AT&T
  • Product Management, Ecolab
  • Regional Management, McDonald’s Corp.

Education

  • MBA, Business Management, The George Washington University
  • Certified Coach, Coaches Training Institute (CTI)
  • BBA, Marketing, The George Washington University

Download Deborah's Resume Here

Expertise

Industry Experience
  • Healthcare
  • Entertainment/Recreation
  • Consumer Goods
  • Hospitality
Specialties
  • Market/Consumer Insight
  • Positioning & Messaging
  • Digital Transformation
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