Digital marketing is an important driver of e-commerce. But there are scenarios in which digital marketing may not deliver the results CEOs and Private Equity expect. CEOs & companies are often stuck in a rut and spend too much time & money looking for an all-digital solution that may just elude them. And if or when they consider omni-channel marketing including offline media, the perception is that it’s too expensive. This is not the case, if you understand how to use the omni-channel DTC playbook correctly. In this webinar recording, Joe Grace, former Head of Marketing at WebMD and omni-channel DTC Marketing Guru, explores important cases in which the omni-channel DTC marketing playbook can deliver game-changing results.
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