Joe has been a Partner & CMO since 2011. For most of his career, Joe has disrupted industries, introduced new products, grown market share, accelerated growth and built brands with power and efficiency of Direct-to-Consumer marketing strategies. From DRTV to eCommerce, Joe’s direct marketing insights and experience can deliver game-changing results for companies struggling with growth problems. One of Joe’s sweet spots is Health & Wellness. As the SVP of Marketing at WebMD, Joe worked with pharma, medical device companies, providers and payors to deliver accountable DTC marketing campaigns on their behalf. As a veteran of six startups, Joe also brings an entrepreneurial spirt and sense of urgency to all engagements.
How Joe has Helped Businesses Grow
- Developed first year revenues over $100M through aggressive use of DRTV, establishing retail distribution and efficiently building Suzanne Somers’ ThighMaster brand as Co-founder of Ovation Communications.
- Grew WebMD into the #1 destination for online health information with highly efficient multi-channel direct marketing campaign. Contributed to both top and bottom-line growth by developing and managing premium pay services including WebMD Weight Loss Clinic.
- As the Head of Marketing at Medscape, Joe created and executed the marketing strategy that grew Medscape into the leader in online CRM with a database of over 400,000 high prescribing physicians.
- Introduced broad range of innovative health and beauty products, including Perricone MD with highly efficient marketing programs developed as marketing strategist.
- Consulted with private equity firms on the spin-off of four orphan consumer health brands by GlaxoSmithKlein, as well as the sale of Physician’s Desk Reference, UpToDate and WebMD’s Little Blue Book, as founder of Health Marketing Partners.
- CEO – EBEWE Pharma, US Neuro Products Division
- SVP Marketing - WebMD
- Head of WebMD Premium Services (Weight Loss, Fertility & Pregnancy)
- SVP Marketing - Medscape
- Marketing Strategist – PerriconeMD Cosmeceuticals
- President - Global Health Alternatives
- President – FreeLotto.com
- Co-Founder – Suzanne Somers’ ThighMaster Company
- President – Regency Films
- WorldClinic (Healthcare Provider)
- Slim Generation (Medical Weight Loss)
- True North Brands (Med Spa)
- Empowered Media (Health, Wellness and Fitness)
- Wave Home Solutions (Home Air & Water Treatment)
- Scheduling Institute (Doctor Training & Coaching)
- Medical Research Consultants (Legal Services)
- WeightNot (Health, Wellness and Fitness)
- IDOC LLL (Management Consulting)
- SJ Partners LLC (Venture Capital & Private Equity)
- Basic Research Corp (Health & Beauty Products)
- Osmotics Cosmeceuticals (Ant-aging Skincare)
- New York Bone & Joint Specialists (Orthopedic Surgery)
- Bora Tools (Innovative Professional Tools)
- Action Benefits (Insurance)
- KBS Research (Nutraceuticals)
- BSEE – Cornell University
- MBA - Cornell University, Johnson School of Business
- Digital Marketing
- Gap Analysis
- Direct Marketing
- DTC Marketing
- Market/Consumer Insight
- Go-to-Market Strategy
- Channel Strategy