Joe Grace Headshot

Joe Grace

Partner & CMO, New York
Works with pharmaceutical, medical device and consumer brands to create multi-channel, closed-loop marketing programs with impressive ROIs.

About Joe

Joe is a Chief Outsiders Partner and CMO based in the Greater NYC Area. He helps B2C and B2B startups and top-tier brands create highly efficient direct to consumer (DTC) marketing programs to drive growth. An early proponent of DTC marketing in the healthcare industry, Joe develops branding and marketing for a wide range of health and wellness programs and products while remaining mindful of the regulatory environment. He makes use of a wide range of today's media options to grow brands, revenues and profits.

Work Examples

  • Developed first year revenues over $100M through aggressive use of DRTV, establishing retail distribution and efficiently building Suzanne Somers’ ThighMaster brand as Co-founder of Ovation Communications.
  • Grew WebMD into the #1 destination for online health information with highly efficient multi-channel direct marketing campaign. Contributed to both top and bottom-line growth by developing and managing premium pay services including WebMD Weight Loss Clinic.
  • Introduced innovative health and beauty products, including Perricone MD with highly efficient marketing programs developed as marketing strategist.
  • Consulted with private equity firms on the spin-off of four orphan consumer health brands by GlaxoSmithKlein, as well as the sale of Physician’s Desk Reference, UpToDate and WebMD’s Little Blue Book, as founder of Health Marketing Partners.

Published Works

Client Case Studies

Experience

  • CEO – EBEWE Pharma, US Neuro Products Division
  • SVP - Head of Online Marketing, WebMD and Medscape
  • Marketing Strategist – Perricone MD Cosmaceuticals
  • Co-Founder and COO –  Suzanne Somer’s ThighMaster Company

Education

MBA and BA, Cornell University, Johnson School of Business

Expertise

Industry Experience
  • Healthcare
  • Consumer Goods
  • Health and Wellness
  • Beauty Products
Specialties
  • Market/Consumer Insight
  • Go-to-Market Strategy
  • Channel Strategy
  • Digital Marketing
  • Gap Analysis
  • Direct Marketing
  • DTC Marketing
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