The world has changed for all companies and individuals. Does your value proposition – what you offer to whom, and why yours is better – also need to change? Your offering and differentiation are key components of your company’s blueprint for success at any time, let alone in these times. Chances are, it’s been a while since you and your executive team stepped back to consider or develop new insights. You’ve been busy running a successful business and worrying more about keeping up with demand vs. re-thinking how you add value. Now is a good time.