This installment of our webinar series focused on topics for PE-backed companies is hosted by Chief Outsiders Managing Partner Slade Kobran and features Partner and CMO Rob Talbot. Rob Talbot shares the importance of competitive digital marketing audits. Whether your company is B2B, B2C, service or product focused, knowing who your competitors are and what they are offering will give you a competitive edge. It will help you to target the right markets and attract qualified customers.