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News & Press Releases
Featured Post
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Digital Growth Leader, Strategic Brand Builder Joins Chief Outsiders to Deliver Client Revenue Growth
Leah Smith to drive brand awareness, customer acquisition, and sustained revenue growth across hospitality, lifestyle, and experience-driven brands as a Chief Outsiders fractional CMO.
Western Grocer: 5 Principles for CPG CEO Success in a Value-Driven Market
3.13.2023 — There is no one-size-fits-all playbook for what lies ahead, but any CPG chief executive who is concerned about their company’s ability to thrive in 2023 and beyond, will profit greatly from abiding by the following five principles for success in a value-driven market. Read the full article here.
Brand Innovators: Recession Concerns Are Shifting CMOs' Marketing Strategy: CMO Report
2.24.2023 — CMOs are concerned about a potential recession and this fear is shifting their marketing practices from long term brand building to more demand-driven marketing tactics, according to a new study of CMOs from Chief Outsiders. Read the full article here.