Hospitality is about building your brand while driving daily results. At its core it’s about hard-nosed strategic and tactical work that reliably puts rear ends into restaurant chain seats, happy human beings into higher margin beds for a hotel operator or booking a ticket to an amusement park. The hospitality marketing tools of the trade are diverse and cutting edge with customer segmentation research leading to highly-tailored and timely CRM messaging, creating a digital experience that easily lets a customer discover your brand and make a reservation, or GPS-location based mobile advertising for pinpointing trade area messaging and offers for a property near-by. See how Chief Outsiders’ CMO experts in Travel, Hospitality and Entertainment marketing have excelled in growing regional and global brands.
The Hospitality Industry Landscape
The challenges facing CEOs in the travel and hospitality industry now loom larger than ever. Traditionally, CEOs worked hard to promote their properties as attractive destinations in the face of intense competition from other business and leisure locations.
The COVID-19 pandemic has changed that picture dramatically, as it has much worldwide. Consumers must be more careful, both in terms of spending money and in limiting their exposure to risk. These considerations, while entirely understandable, put hospitality CEOs in a serious bind.
They must find a way to appeal to an audience historically enamored with travel while being conscious of the risks they now face. More than ever, the marketing message must communicate clearly. Even if a company does all the right things to adapt to changing conditions, conveying that message in an insensitive or ineffective manner could derail the company’s efforts.
Speed revenue growth while addressing your customer’s concerns with Chief Outsiders fractional CMO services. Our marketing experts gather the necessary insight, prepare a marketing strategy, and craft a message that resonates with customers.
Get the help you need to prosper in a crisis from Chief Outsiders CMOs with decades of experience helping others do the same. Our fractional CMOs have seen it all through their work in the travel and hospitality industry. They bring a rich playbook plus the tribal power of the Chief Outsiders network to lift your organization to new heights.
To hire a fractional CMO or to see what our CMO services can do for your company, contact us today. Finally, be sure to see what other industry solutions we provide.