Sabrina Donley

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Sabrina decodes growth bottlenecks, customer insights, and marketing confusion to transform complexity into clarity and build the structure that drives results. A transformational marketing executive with 25 years of accelerating growth and ROI in F150 public companies and PE-backed firms, she leverages an engineering background and deep expertise across technical industries to help CEOs harness marketing as a true growth engine.
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Recent Posts

The CEO Dashboard Should Show Direction, Not Just Activity

The CEO Dashboard Should Show Direction, Not Just Activity

Thu, Oct 15, 2026 | Posted by Paul Sparrow

If your dashboard only tells you what happened, it’s reporting history. A CEO needs direction.

Steps Taken Aren’t the Same as Direction

I've spent a fair amount of time backpacking, and one thing becomes obvious when you've been walking for several hours: knowing how far you've walked isn't the same thing as knowing whether you're headed in the right direction.

Your watch can tell you that you've taken 22,000 steps.

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