Sabrina Donley

Picture of Sabrina Donley
Sabrina decodes growth bottlenecks, customer insights, and marketing confusion to transform complexity into clarity and build the structure that drives results. A transformational marketing executive with 25 years of accelerating growth and ROI in F150 public companies and PE-backed firms, she leverages an engineering background and deep expertise across technical industries to help CEOs harness marketing as a true growth engine.
Find me on:

Recent Posts

Your Buyers Have Already Shortlisted You—Or They Haven't

Your Buyers Have Already Shortlisted You—Or They Haven't

Wed, Sep 2, 2026 | Posted by Sabrina Donley

 

Executive Takeaways

  • 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
  • That shortlist is increasingly built inside AI platforms your analytics can't see.
  • AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
  • If you're not on the Day One list, spend alone won't fix it.

Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.

Read More