Growth Insights for CEOs
Sabrina Donley
Recent Posts

The CEO Dashboard Should Show Direction, Not Just Activity
If your dashboard only tells you what happened, it’s reporting history. A CEO needs direction.
Steps Taken Aren’t the Same as Direction
I've spent a fair amount of time backpacking, and one thing becomes obvious when you've been walking for several hours: knowing how far you've walked isn't the same thing as knowing whether you're headed in the right direction.
Your watch can tell you that you've taken 22,000 steps.
Recent Posts

The AI Search Gap Between Buyers and Brands Just Got Wider
Fri, Jul 24, 2026 — Executive Takeaways B2B buyer AI adoption hit 94%, and company readiness didn't keep pace. The #1 organic ranking now captures under 2% of AI Overview searches. Google Gemini's chatbot share jumped 48% in a single month. The gap isn't awareness anymore. It's execution, and it's getting more expensive to ignore. Buyers have moved to AI search. Most companies haven't caught up.

GEO – What it is and Why You Should Understand It
Fri, Jan 9, 2026 — Part 2 of our four-part series exploring how AI search is transforming visibility, SEO, and digital strategy - and what CEOs need to do now to stay competitive. Executive Takeaways GEO is about optimizing for answers within AI search engines. Ranking well doesn’t guarantee visibility anymore – AI citations are needed too. Offsite reputation and mentions are just as critical as on-page SEO.