Paul Sparrow

About Paul Sparrow

Paul is a Sales and Marketing business growth expert with over 30 years of strategic development and execution in a variety of industries and settings, including Fortune 50 companies, startups, turnarounds, and emerging growth organizations.

Experienced in leading and executing strategic pivots and growth initiatives, Paul is a creative business strategist with a sharp eye for identifying blind spots and internal limitations. He leverages his skills to address external threats and seize opportunities. Paul has participated in over a dozen mergers and acquisitions, navigating the complexities of change management with ease and practicality.

He excels at creating sustainable growth initiatives that achieve significant market penetration and accelerate revenue. Skilled in both short-term and long-term planning and execution, Paul is adept at developing and implementing high-performing channel strategies and initiatives. He is equally effective in leading both Sales and Marketing, demonstrating proficiency in driving both disciplines towards accelerated revenue growth.

How Paul has Helped Businesses Grow

• From a baseline of $24M, drove annual revenue to an all-time high of $53M in 2 years, leading to a large corporate investment by Goldman Sachs
• Converted failing subscriber-based revenue stream into an advertising and sponsorship model, generating sales and market responsiveness leading to the company’s acquisition by WebMD
• Introduced strategic initiatives accounting for an 18% increase in market penetration, producing 10% of company gross revenues and yielding an ROI in excess of 200%
• Generated > 30% growth in enrollments and new student retention increases of > 25%
• Led product integration and marketplace alignment while segmenting market offerings and outreach into a distinct regional focus. Delivered a 20% increase in sales while surpassing the company’s $255M annual plan
• Shortly after his engagement as fractional CMO, Paul’s client experienced record third & fourth quarter revenues and the company posted a 17% growth in revenue for the year

Client Resources

• Navigating Communication from Boomers to Gen Z
• Is There Any Role for Traditional Marketing Today?
• Fresh CMO Insights: Why an Industry Outsider Might Give You the Inside Track
• eBook: Are You Using Your KPIs Appropriately
• eBook: The 10 Reasons Why Analysis Becomes Paralysis
• eBook: Supercharging Your SWOT
• eBook: Considering a Company Merger

• Navigating Economic Waves: Charting a Course for Business Growth in 2025 and Beyond
• Shifting from a Founder-Led Business
• Winning the Budgeting Game in Healthcare Marketing, Part Two
• Winning the Budgeting Game in Healthcare Marketing, Part One
• Healthcare Marketing: Getting Your Value Propositions Right, Part 2
• Weatherproof Growth

Client Case Studies

• Call-Em-All - Strategic Focus to Grow Revenue and Reduce Risk

Executive Experience

• Senior Vice President of Sales & Marketing, WebMD Transaction Services
• Senior Vice President of Sales & Marketing, Benefitfocus
• Northeast Region Business Director; Product Director, Johnson & Johnson (Ortho-McNeil Pharmacuetical)
• Chief Manager & President, Huckleberry Farms LLC
• Senior Vice President of Sales & Marketing, Cambar Solutions
• Vice President of Sales, GreenWizard

Clients Served

• Blue Cross Blue Shield of MI, Sr. Health Services (Healthcare Payor)
• Action Benefits (Heath Insurance Field Marketing Organization)
• Service Coordination/Montcordia (Aging Life Care Services)
• MidSouth Pain Treatment Center (Medical Practice)
• Physician Services USA (Medical Practice Management)
• Rehabilitation Specialists of NJ (Medical Practice)
• Call-Em-All (Technology)
• Avtec (Technology)
• Dig South (Technology Media & Events)
• FISCAL Credit Suite (Computer Software)
• Level 2 Legal Solutions (Legal Services/SaaS)
• Belay (Staffing Services)
• Enviro Professionals (HVAC/IAQ Services)
• Leadership Ventures (Leadership Development Services)

Education

Bachelor of Arts, Mercer University

Testimonials

"The partnership we have built with Paul Sparrow and Chief Outsiders has been invaluable. They really understand our business and provide us the guidance and counsel that we need to continue to grow."

Lori Lockhart, President, Action Benefits

 

“Paul Sparrow is a fantastic guy and great mentor. He has kept us focused and our sales efforts on point. We aren't currently in need of a full-time CMO and Paul is the perfect fractional solution.”

Stanfield Gray, Founder & CEO, Dig South

 

“Paul Sparrow is extremely talented, supportive, and well informed.  He has done a great job getting to know my business in a rather short period of time, and his contributions have been extremely beneficial for us.”

Michael Steuer, CEO, Midsouth Pain Treatment Center

 

“Paul’s strength is in being able to understand your business and the problem, dive in and do all the research, present the available options, and help you make the right decision,”  

Hai Nguyen, Vice President of Engineering and Co-founder, Call-Em-All

Download Paul's Resume Here