Tue, Jun 10, 2014 — Guest Blog by: Lee Frederiksen Prospects’ buying behaviors are continually evolving. Staying on top of current trends can help your professional services firm position itself in the right place at the right time. A recent study by the Hinge Research Institute has identified more about how professional services buyers are behaving—from how they’re finding and evaluating your firm to how they’re making their purchasing decisions. The study surveyed over 1,000 buyers and tracked some interesting trends that could influence your firm’s marketing choices. To give you the inside scoop, we’ve pulled a few of the most significant findings to create a three step plan for your firm to increase your visibility and get found by more prospects.