Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

Wed, Jun 10, 2026 | Posted by Neil Isford

Executive Takeaways

AI is already delivering measurable results in B2B sales — this is not hype.
Mapping AI capabilities to your prioritized sales performance challenges is the right place to start.
Achieving significant ROI requires a diagnosis of your current sales environment, a pilot with defined success metrics, and a plan for deployment and scale.
The window to establish a competitive advantage in sales by using AI is open — but not indefinitely.

What can Professional Services CEOs do Right Now?

Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Professional Services industry, hosted by Art Saxby. Featuring CMOs Paul Sparrow, Mark Coronna and Don Lee. For the full benefit, view the discussion video in its entirety (35 minutes). Short of time? See the discussion highlights (6 minutes).

Growth Insights for CEOs

AI Is Already Improving B2B Sales Performance. Here’s the Framework to Make It Work for You

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What can Professional Services CEOs do Right Now?

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