Growth Insights for CEOs

Your Buyers Have Already Shortlisted You—Or They Haven't
Executive Takeaways
- 95% of B2B buyers purchase from the vendors on their initial shortlist, formed before any formal buying process begins.
- That shortlist is increasingly built inside AI platforms your analytics can't see.
- AI referral traffic is roughly 1% of total website traffic, yet 15% or more of conversions appear to originate from AI-influenced research, a gap standard attribution misses entirely.
- If you're not on the Day One list, spend alone won't fix it.
Part 3 of our four-part series on the evolving AI search landscape and what B2B leaders need to know to stay competitive.
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What can Professional Services CEOs do Right Now?
Thu, Mar 19, 2020 — Industry Specific Advice in a Time of Crisis from the Chief Outsiders CMOs These are challenging times. The actions you take now and in the coming weeks will have a huge impact on what happens to your company, your customers and your employees. Some of the challenges we will face during this crisis will apply to all sectors, but some will be industry specific. To help you decide where your focus should be, we assembled panels of Chief Marketing Officers from our Tribe at Chief Outsiders who have spent their careers working in your industry with companies like yours, to discuss what CEOs need to think about doing, right now. The following summary encapsulates the highlights of our panel discussion for the Professional Services industry, hosted by Art Saxby. Featuring CMOs Paul Sparrow, Mark Coronna and Don Lee. For the full benefit, view the discussion video in its entirety (35 minutes). Short of time? See the discussion highlights (6 minutes).