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Outsider Insights | You Built Something Different. Your Messaging Made It Sound the Same.
Outsider Insights
Across Chief Outsiders, we talk to hundreds of CEOs every month. In this series, we explore the trends and challenges we’re hearing from these discussions – and what you can do if you’re facing the same issues in your business.
How to Allocate Your Marketing Spend for Maximum Effect
Tue, Dec 19, 2023 — Accelerating Growth In 2024 with Strategic Business Planning, Part 6 In a marketplace that's more competitive than ever, optimizing your marketing spend isn't just a best practice—it's a necessity for survival and accelerated growth. With shrinking resources and an ever-more diverse array of marketing platforms upon which to reach the customer, shooting arrows in the dark is no longer a viable marketing strategy.
5 Things You Should Know Before Spending on Marketing Execution
Thu, Nov 9, 2023 — Accelerating Growth In 2024 with Strategic Business Planning, Part 5 If you have been under pressure to tighten your marketing budget this year, you’re not alone. According to a survey, B2B companies' marketing spending in 2023 increased by only 2.3%. This growth rate is lower than the 3.7% inflation rate, impacting businesses and individuals.
7 KPIs That Should be in Your 2024 Growth Plan
Fri, Nov 3, 2023 — Accelerating Growth In 2024 with Strategic Business Planning, Part 4 For modern-day businesses, establishing measures is not just a good idea – it’s a downright necessity. In fact, a poll of executive leaders found a nearly unanimous agreement that key performance indicators (KPIs) are essential to gauge the pulse of broad business goals.
How to Establish a Strategic Growth Plan and Justify Your Marketing Budget
Wed, Oct 25, 2023 — Accelerating Growth With Strategic Business Planning, Part 3 Post 3 of 7 in a blog series on accelerating growth through strategic business planning. Conditions move fast. Customer expectations shift, competitors adjust, and technology keeps changing how companies reach buyers. So the first question to ask about your growth plan is whether it reflects the year ahead or simply repeats the year behind.
Analyze Your Current Customers to Supercharge Your Annual Business Planning
Thu, Oct 19, 2023 — Accelerating Growth With Strategic Business Planning, Part 2 Post 2 of 7 in a blog series on accelerating growth through strategic business planning. When we ask clients why their customers buy from them, the answers fall into three groups. Some know precisely. Some do not know and say so. And some are confidently, expensively wrong.
Why You Can’t Afford to Cut Your Marketing Investment
Wed, Oct 11, 2023 — Accelerating Growth With Strategic Business Planning, Part 1 Post 1 of 7 in a blog series on accelerating growth through strategic business planning. In our last post, we made the case for why written, cross-functional planning is the first step toward building a growth system rather than just completing an annual exercise. This post gets into what that means for your marketing budget, specifically what to protect, what to cut, and how to make the call without flying blind.