Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Vistage Chairs: Is Your Member’s Marketing Really Working? Ask These 5 Questions.

Tue, Aug 11, 2026 | Posted by Karen Hayward

Executive Takeaways

  • Most CEOs challenge every capital investment but can't say with confidence whether their marketing is working.
  • More leads isn't better marketing. Better customers are.
  • If sales and marketing are blaming each other, the CEO hasn't asked the right question.
  • The real measure isn't what marketing produced. It's what it changed about the future economics of the business.

Read More