Focused and passionate consumer advocate brings deep C-level marketing experience to growth minded mid-market companies
ATLANTA, GA – JULY 27, 2017 – Former Pillsbury, Coca-Cola and Wells Fargo executive, Catherine Brink, is the latest addition to Chief Outsiders, a firm that connects fractional chief marketers with growth and mid-sized businesses seeking to accelerate their go-to-market success. Brink is available immediately as part of the Southeast group of CMOs.
Brink joins Chief Outsiders after a 13-year turn at the helm of her own consulting firm after a 25-year career that included roles as the Director of Global Brand Development and Vice President of Marketing at The Pillsbury Company; VP of Marketing for the Fountain Division at the Coca-Cola Company and EVP/GM at Wells Fargo.
Throughout her career, Brink has used brand and consumer insights to reposition mature businesses, and introduce new ones. She has worked on a broad range of industries including food and beverages, financial services, apparel and outdoor recreation as well as a number of B2B businesses. Though Brink has had global, billion-dollar responsibilities, her time as a consultant introduced her to start-ups and small businesses with sales below $5 million. In every case, Brink’s objective was the same: Increase profitable growth by understanding and leveraging customer insights to create a sustainable competitive advantage.
“Cathy Brink is the kind of ally that a mid-market CEO can count on to gain immediate, actionable strategies that can move his or her business forward,” said Tom McCrary, managing partner for Chief Outsiders’ Southeast group. “Committed and dedicated, and with the ability to scale big-picture insights for the type of client that Chief Outsiders’ works with, Cathy is the perfect complement to our team, and we’re excited to have her on board.”
Brink, who resides in Atlanta, studied for her MBA at the University of Minnesota, where she received the Pillsbury Fellowship in Marketing. She holds a Diplome d’Etudes Linguistics Francaises from the Sorbonne in Paris and a BA in French (with honors) from the University of Kansas).
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 50 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 500 client companies to drive growth strategy and execution plans for a fraction of the cost of a full time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past three years by Inc Magazine as one of the 1,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com