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Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers

Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers

8.9.2021 | The Chief Outsider

Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth

Chief Outsiders Welcomes Industrial, Healthcare Technology CMO Michael Purcell to its Team of Fractional Chief Marketers

Chief Outsiders Welcomes Industrial, Healthcare Technology CMO Michael Purcell to its Team of Fractional Chief Marketers

8.6.2021 | The Chief Outsider

Purcell has guided marketing efforts at pharma, chemical, industrial, healthcare IT, and software companies

Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape

Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape

7.29.2021 | The Chief Outsider

Nation’s Leading Fractional CMO Group Grows More Than 57% YOY

YFS Magazine: Marketing In Today’s Inflationary Environment: What SMBs Need To Know

YFS Magazine: Marketing In Today’s Inflationary Environment: What SMBs Need To Know

7.1.2021 | Paul Sparrow

Build a solid go-to-market plan based on insights and the economic condition of the markets in which you compete. Read the Article here.

Chief Executive: How To Market In An Increasingly Digitized Industry

Chief Executive: How To Market In An Increasingly Digitized Industry

6.24.2021 | Karen Hayward

When CEOs are thinking about the overweighting of salespeople—and typically the underweighting of marketing in mid-market companies—they’re making a big mistake. Read the full Article here.

Marketing Leader Linda Bernier Helps Healthcare, Technology Companies Gain a Quick Grasp on Their Markets

Marketing Leader Linda Bernier Helps Healthcare, Technology Companies Gain a Quick Grasp on Their Markets

6.17.2021 | The Chief Outsider

Bernier is the latest addition at Chief Outsiders, the nation’s leading “Executives as a Service” firm

CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

6.15.2021 | The Chief Outsider

HOUSTON, TX – June 15, 2021 –While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Report is available for download at https://cmocouncil.org/thought-leadership/reports/c-suite-scorecard Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. Not surprisingly, management in large and smaller enterprises differ in their views of marketing development needs, operational requirements, role and value in their organizations.

HR.com: 5 Reasons You Should Hire A Part-Time CXO

HR.com: 5 Reasons You Should Hire A Part-Time CXO

6.1.2021 | Dawn Werry

Gig economy has also changed the game for knowledge workers, including C-level executives. Read the full Article here.

High-Impact Industrial Marketing Leader Randy Brown Joins Chief Outsiders’ Collective of Fractional Chief Marketers

High-Impact Industrial Marketing Leader Randy Brown Joins Chief Outsiders’ Collective of Fractional Chief Marketers

6.1.2021 | The Chief Outsider

Brown works with mid-market to Fortune 500 industrial companies to accelerate sales, profit, and market share growth

Concrete Decor: Trade Shows Ramp Up: Are You Ready?

Concrete Decor: Trade Shows Ramp Up: Are You Ready?

5.27.2021 | Per Ohstrom

Trade shows are making a comeback. Per Ohstrom takes a look at planning, executing and following up on highly effective shows. Let’s also explore what metrics to use for success. Read the full Article.