Experienced executive to help CEOs at fintech, financial services, and technology companies grow revenues and markets, reduce churn, and build profitable long-term customer relationships
ATLANTA, GA – January 23, 2023 – Neil Hediger, a high performing digital strategy and marketing leader, will now apply his fintech, financial services, and technology industry experience to drive client revenue and market share growth as a Fractional CMO for Chief Outsiders. Recently, Hediger joined Chief Outsiders’ team of more than 125 Fractional Chief Marketing Officers (CMOs).
“With a passion for the industries he serves, Neil delivers impressive results leading marketing, brand management, and digital customer experience efforts,” said Clay Spitz, Managing Partner, Chief Outsiders.
Hediger’s role as a new Chief Outsiders Fractional CMO is to drive demand creation and revenue growth from digital marketing, content strategy, and customer account management and retention. Confident in his ability to collaborate with cross-functional teams to solve complex, high-stakes problems, he is committed to continuous improvement and contributing to team success.
Financial Services and Technology Marketing Leadership
At Chief Outsiders, Hediger works with the CEOs of middle-market fintech, financial services, and technology companies to accelerate sales and market share growth. For example, prior to joining Chief Outsiders, as Vice President of Marketing & Digital Banking, he grew BankSouth’s business market 45% year-over-year by launching a new growth program targeting professional business owners to establish and grow their primary financial institution relationship.
As Global Head of Client Marketing at Dell SecureWorks, Hediger achieved a 23% increase in monthly recurring revenue (MRR) leading customer success, marketing, retention, and revenue growth for over 4,400 global business clients. And as Senior Director of Customer Success & Retention at Cbeyond, he reduced churn 50% in less than 12 months.
Hediger’s executive marketing experience includes eight years at HomeBanc Mortgage Corporation, where he delivered a 150% higher recruitment and closing rate serving as Vice President of Real Estate Affinity Programs. He also briefly served as Head of Marketing & Customer Success at Arkadin. Prior to his successful marketing career, Hediger earned a Bachelor of Arts in Journalism/Public Relations at The University of Michigan in Ann Arbor, Michigan.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses.
Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive Business Success,” is an Amazon #1 best-seller for business owners and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes. For additional information about the companies and CEOs who trust Chief Outsiders as their premier source for business growth acceleration, visit us at www.chiefoutsiders.com.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release1.25.2023