Top economists and fractional marketing execs combine resources to better serve CEOs
Manchester NH, and Houston Texas - July 22, 2015. ITR Economics and Chief Outsiders, LLC, today announced a partnership beginning August 1, 2015 to help mid-sized companies grow their businesses faster. The benefits of this alliance will help the customers of both firms to receive additional assets and resources. These tools and resources will begin becoming available in the coming weeks. The companies will cross-promote each others services to their clients to accelerate growth and reduce risk.
Dr. Alan Beaulieu, President, and a principal at ITR said, “This collaboration will provide a great benefit to our clients in growing their businesses in the coming years. At ITR we focus on seeing the key future economic drivers and trends for our customers, and identifying the kinds of investment choices that will be most successful in the upcoming economic climate. Chief Outsiders brings the kinds of data-driven strategic insights, and executional excellence that can turn our investment strategies into best in class market results. We often see mid-sized firms who are trying to grow revenues and profits by improving their marketing and sales efforts, and we know they could benefit from the senior marketing firepower that Chief Outsiders provides.”
Matthew Benner, partner at Chief Outsiders added, “We are very excited by the insight and excellence that ITR economics will bring to our customers. For any company to succeed in the changing business cycles they have to be able to see and anticipate what’s coming better than their competition. ITR Economics has the best forecast accuracy of any economic firm that we’ve seen. And, they turn their forecasts to sound advice to give their clients the best insight we have found in the market today.”
Brian Beaulieu, CEO and principal partner at ITR Economics says, “I’ve known about Chief Outsiders for several years through our mutual connections at Vistage events. And, as an economist, I really like the price to value efficiency of their fractional CMO model. As a CEO of any company under $500M in revenue trying to grow profits, why would I ever buy a senior level marketing executive, when I can rent a whole team as needed, on demand, for a fraction of the cost? Chief Outsiders gives me access to experts in every type of marketing discipline I could possibly need, when I need it.”
Art Saxby, CEO of Chief Outsiders noted, “Over the last six years we’ve seen literally hundreds of firms that were surprised by many of the sudden changes in their segment, or the macro economy. This partnership with ITR Economics will provide a real competitive advantage for our customers. The kind of market intelligence that ITR can provide will give our customers the ability to maximize their growth well beyond the market average.”
About ITR Economics
Founded in 1948, ITR Economics is the oldest, privately-held, continuously operating economic research & consulting firm in the United States. With a long-term 94.7% accuracy rating, ITR Economics has forecasted major economic events, such as the 2008 recession, well in advance and provides reliable industry and company forecasts tailored to client’s needs. ITR Economics also offers economic webinars, subscription periodicals, consultative reports, and data collection services.
About Chief Outsiders
Chief Outsiders, LLC, an "Executives-as-a-Service" firm, helps grow mid-sized companies from coast-to-coast with more than 40 part-time, or fractional, Chief Marketing Officers (CMOs) who have held positions of VP Marketing or higher at one or more operating companies. These individuals' breadth of experience makes it possible for Chief Outsiders to put the right skill set on a leadership team of any company for a fraction of the cost of a full time executive. Unlike other strategic marketing and management consulting firms, Chief Outsiders works with company leadership teams to develop and implement market based growth plans. Chief Outsiders believes delivering a world-class marketing strategy on its own creates little value and that the real value is created by helping the organization implement the growth vision.
Because of its market based growth plans, leadership and experienced team, Chief Outsiders was recently listed by Inc Magazine as one of the 600 fastest growing privately held companies in the US (in the top 10 in Houston) and recognized for the Houston Business Journal's Fast 100. Businesses seeking Chief Outsiders as a premier source include: ErgoGenesis, Five Stone Tax, Summa Technologies, and Riverside Company portfolio companies OnCourse Learning, YourMembership and IDoc, Source Capital portfolio companies such as Abutec, and Merrill Lynch Specialties Group portfolio companies such as EarthColor.
CONTACT: Sterling Wilkinson, 817-771-2997, SWilkinson@ChiefOutsiders.com