Ahmet Abaci

Picture of Ahmet Abaci
Ahmet helps B2C companies by combining the innovativeness of challenger brands with the discipline of blue-chip global companies to deliver step change in performance and capability for sustained growth. An experienced marketing executive, Ahmet inspires teams through alignment behind a greater purpose. He drives growth by championing a collaborative culture where everyone approaches business with curiosity, strives for excellence in things that matter, works with a sense of urgency and has fun along the way.
Find me on:

Recent Posts

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 | Posted by Jyotsna Makkar

This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.”

That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

Read More