Jyotsna Makkar 

About Jyotsna Makkar 

Jyotsna (Jo) Makkar is a seasoned marketing leader who excels at driving revenue acceleration and building growth capabilities for businesses looking to compete, scale and transform. She is experienced in developing integrated growth engines that deliver measurable impact, whether scaling B2B SaaS businesses or energizing consumer brands in hyper-competitive markets. Jo specializes in establishing strong, competitively advantaged brands by refining value propositions, streamlining demand generation, and designing frictionless customer experiences to fuel growth. 

How Jyotsna has Helped Businesses Grow

• Scaled demand generation for a large Technology portfolio, lifting MQLs by 4X and unlocking new DTC opportunities (84% revenue growth, 57% growth in customer adds) by pivoting towards data-driven growth planning, modernizing the marketing engines and forging deeper sales-marketing alignment.
• Reversed decline of a $300M data platform business and delivered 25% YOY growth by rearchitecting the value proposition, strengthening brand preference and re-energizing channel partnerships to drive higher sales and customer retention.
• Transformed global marketing execution at a leading technology company leveraging customer insights to align Marketing and Sales under a unified go-to-market strategy—accelerating pipeline velocity, increasing win rates, and optimizing marketing investment for greater efficiency.
• Accelerated growth for two major CPG businesses—growing a $440 million beverage portfolio 25% and a $400 million snacks portfolio 14%. Led end-to-end growth strategy, product innovation, and omnichannel consumer engagement to build sustainable growth vectors.
• Scaled revenue 4X to $650 million for mid-market consumer tech player by revitalizing the brand proposition, accelerating omnichannel consumer engagement, establishing profitable play in focus segments and restoring consumer trust.

Executive Experience

• Director, Global Marketing Strategy and Operations, Microsoft, WA  
• Chief Marketing Officer, Microsoft India 
• Head of Marketing, Nokia India 
• EVP Marketing, PepsiCo India  

Education

• Masters in Business Economics, University of Delhi
• Economics Hons, Delhi University

Download Jyotsna 's Resume Here