Customized Business Marketing Consultation Services
Discover business opportunities and navigate through obstacles to success with our battle-tested marketing consultants. Chief Outsiders, a 10 times Inc. 5000 company, started in & is proud to continue to be based in H-Town: the energy capital of the world, home of the Houston Astros, and also the largest Rodeo in the world. Although we help many medium-sized businesses around the country now with our over 120 Fractional CMOs and CSOs, we still have many growing (and fun to work with) clients right here in our own backyard in Houston, Dallas, and Austin, Texas.
Our Experienced Marketing Executives Are Committed to Your Business Growth
Experienced CEOs know when they need a thorough analysis of their marketing strategy and performance. They are interested in understanding if the returns from various email campaigns, events, and digital ads justify the resource investment, and more importantly, why they are not meeting revenue goals.
In many cases, the issues are related to how marketing is organized, how it is staffed, and how effective the company’s “marketing stack” is. If your marketing outcomes are not meeting expectations, it might be time to utilize business and marketing consultation services. The decision-makers initiate a search and explore different approaches to the problem. Hiring a full-time marketing executive might be unnecessary if they already have an effective team in place. However, they contemplate whether the company might gain more from a Fractional CMO or a marketing consultant.
Hear what Houston-area-based CEO Client, Mike Feigin, has to say about Chief Outsiders
Here are some definitions and considerations regarding different aspects and types of marketing consultants:
About Houston
Why Hire a Fractional CMO?
A marketing consultation company typically serves as an outsourced, external supplement to your marketing team. They offer services and recommendations from outside, on a fee or retainer basis.
A Fractional CMO (Chief Marketing Officer) is a highly skilled industry marketing expert who functions as a part-time member of your marketing team. Although they may offer similar services as marketing consultants, Fractional CMOs go much further. Instead of merely devising strategy or providing advice, they are often also tasked with overseeing execution and delivering results.
Why Fractional CMOs Make Top Marketing Consultants
The primary advantage of working with a Fractional CMO over an external marketing consultant is their focus on both strategy and execution. They adopt a hands-on approach to various marketing responsibilities, get involved from creation to implementation, and leave your company with a clear path to growth. An external marketing and consulting firm, in contrast, typically adopts more of a hands-off approach to developing your marketing strategy. They work outside your team, deliver marketing and business consulting services, and, unless you grow your internal staff or marketing systems, must be retained year after year.
Fractional CMOs as Integral Marketing Consultants
A Fractional CMO is a vital part of your marketing team, providing similar services but with full commitment and accountability for execution as well, ensuring a robust return on your marketing investment. By offering comprehensive business marketing consulting services, the Fractional CMO oversees all aspects of your marketing strategy and ensures that your team is equipped to continue once the engagement concludes.
Contributions of a Fractional CMO Include:
Business plan development, comprehensive marketing strategy and execution, and market analysis. Other services include product development and placement strategy, target identification and demographic planning as well as customer experience feedback, social media presence, marketing metrics and ROI. Companies focused on growth utilize the power of marketing to acquire quality leads and accelerate revenue streams. Let our Texas-based (or national, depending on your need) marketing consultants secure your long-term growth with data-driven, cost-effective, and highly customized marketing plans.
The Distinctive Fractional CMO Service by Chief Outsiders
Chief Outsiders matches your company’s needs with a top-tier, C-level marketing executive with industry experience. You and your marketing team will establish a close relationship with your Fractional CMO, facilitating productive collaboration to achieve your goals and accelerate growth. Only Chief Outsiders offers a team of experienced C-level marketing executives. Whether it’s generating more leads, developing departmental leadership, or assisting you in making strategic decisions swiftly, your Chief Outsiders Fractional CMO will address your most challenging growth issues.
How to Choose Your Fractional CMO
Step 1
Discovery Call: Chief Outsiders will schedule a call at your convenience to discuss your unique challenges and growth opportunities
Step 2
CMO Match: We assist in matching your situation and requirements with one or more fractional CMOs, facilitating your selection to ensure you get the right expertise and a good cultural fit. We have experts in various industries all over the country, but if you need a local Texas-area expert you can meet with in person, we have plenty of those as well.
Step 3
Statement of Work: We create a customized statement of work to achieve the desired outcomes within agreed timeframes and costs
Step 4
Quick Start: Your CMO begins work in a matter of days, working month to month, without a long-term commitment.