Don Lee

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Don Lee is a Fractional CMO with Chief Outsiders specializing in Professional Services, Legal, Manufacturing, PE, SaaS, Strategy, Leadership Alignment, and Brand Activation.
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Recent Posts

Injecting the “V-FACTOR” Into Your Marketing Efforts Can Be a Game Changer

Injecting the “V-FACTOR” Into Your Marketing Efforts Can Be a Game Changer

Mon, Sep 13, 2021 | Posted by Jennifer Apy

If the lifeblood of any business is customer cash, then perhaps we can consider customer satisfaction the heart and soul.

As a CEO, you likely are well aware of the value of a satisfied consumer. They stick around, spend more, and often become fierce advocates for your company, its products, and services.

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