Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Paige Chadwick

Paige has a passion for building companies and brands that resonate with customers—both B2B and B2C—and solving problems related to customer acquisition, experience and retention. With 20+ years of experience managing high-performing marketing organizations, she demonstrates proven leadership in complex environments. A business, marketing and brand strategist, Paige utilizes deep experience in corporate, growth, startup and agency settings to drive strategic planning, innovation, brand positioning, customer acquisition and revenue growth in highly competitive markets.

The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses

Tue, May 7, 2024 | Posted by Jason Dyer

Many small and mid-market businesses find themselves at a growth impasse, not due to a lack of opportunity but because of misalignment across various functional areas. As a fractional Chief Marketing Officer (CMO), my role often involves diagnosing these misalignments and charting a course for renewed growth. One of the most effective tools I recommend is creating and utilizing a clear positioning statement.

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How to Retain Customers and Develop Brand Advocates - Part 2

Fri, Sep 13, 2019 — Part 2 of 3: Developing a Retention Marketing Program As we learned in my previous post, retention marketing encompasses the activities associated with retaining customers or increasing customer value through re-purchasing and up-selling products and services. It’s anywhere from five to 25 times less expensive than acquisition marketing—and done well can reduce the expense pressure of acquisition marketing to grow your business. Retention marketing should be a part of any business growth strategy. Retention marketing involves communicating with your customers in a way that helps you nurture and keep them. This should be an ongoing priority for the business with buy-in from the top throughout the entire organization. After all, you’ve all worked hard and spent a lot of money to acquire those customers.

How to Retain Customers and Develop Brand Advocates - Part 1

Fri, Sep 6, 2019 — Part 1 of 3: Why retention marketing should be part of your growth strategy If you are losing customers at almost any rate, you are jeopardizing your business growth strategy. Every lost customer creates a hole that you must fill before you can claim any new customer growth. The more customers you churn, the deeper the gap before you can realize any revenue or profit growth.

Growth Insights for CEOs

Paige Chadwick

Recent Posts

The Power of a Positioning Statement for Growth in Small and Mid-Sized Businesses

Recent Posts

How to Retain Customers and Develop Brand Advocates - Part 2

How to Retain Customers and Develop Brand Advocates - Part 1

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