Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Paige Chadwick

Paige has a passion for building companies and brands that resonate with customers—both B2B and B2C—and solving problems related to customer acquisition, experience and retention. With 20+ years of experience managing high-performing marketing organizations, she demonstrates proven leadership in complex environments. A business, marketing and brand strategist, Paige utilizes deep experience in corporate, growth, startup and agency settings to drive strategic planning, innovation, brand positioning, customer acquisition and revenue growth in highly competitive markets.

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Tue, Apr 22, 2025 | Posted by Jyotsna Makkar

This is Part 2 of the Revenue-Ready Marketing Playbook, a 4-part series for mid-market CEOs who want marketing to move the needle.

A CEO once said to me, “We know our product delivers real value. Our customers are happy. But when we show up in the market, it feels like we’re saying the same thing as everyone else.”

That stuck with me, not just because it was honest, but because it’s common. In crowded markets, sounding the same is the fastest way to become invisible. Buyers tune out. Sales cycles drag. Margins shrink. And despite how strong your actual offering is, you keep getting boxed in as “just another option.”

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How to Retain Customers and Develop Brand Advocates - Part 2

Fri, Sep 13, 2019 — Part 2 of 3: Developing a Retention Marketing Program As we learned in my previous post, retention marketing encompasses the activities associated with retaining customers or increasing customer value through re-purchasing and up-selling products and services. It’s anywhere from five to 25 times less expensive than acquisition marketing—and done well can reduce the expense pressure of acquisition marketing to grow your business. Retention marketing should be a part of any business growth strategy. Retention marketing involves communicating with your customers in a way that helps you nurture and keep them. This should be an ongoing priority for the business with buy-in from the top throughout the entire organization. After all, you’ve all worked hard and spent a lot of money to acquire those customers.

How to Retain Customers and Develop Brand Advocates - Part 1

Fri, Sep 6, 2019 — Part 1 of 3: Why retention marketing should be part of your growth strategy If you are losing customers at almost any rate, you are jeopardizing your business growth strategy. Every lost customer creates a hole that you must fill before you can claim any new customer growth. The more customers you churn, the deeper the gap before you can realize any revenue or profit growth.

Growth Insights for CEOs

Paige Chadwick

Recent Posts

The Revenue-Ready Marketing Playbook, Part 2: In a Noisy Market, Make Clarity Your Competitive Edge

Recent Posts

How to Retain Customers and Develop Brand Advocates - Part 2

How to Retain Customers and Develop Brand Advocates - Part 1

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