There’s a perfect storm brewing for CEOs right now: increased competitive pressure, inflation, and the “Great Resignation,” all alongside the need for organic growth. These are all conspiring to make the balance of 2022 even more challenging than usual.
Marketing and selling your products or services in this environment is not for the faint of heart – which is why a battle-proven Chief Marketing Officer can make all the difference when it comes to navigating steadily during this difficult consumer climate.
But most CEOs need this expertise yesterday – and with the average tenure of a Chief Marketing Officer at its lowest historic levels, it’s more likely than not that, as you read this, you are once again on the hunt for the right expertise. But every day lost to recruiting, onboarding, training, and preparing the ideal full-time CMO is another day that you’re on the sidelines, hoping your mid-level marketers can take up the slack.
Engaging an experienced, fractional CMO can be an ideal panacea for a company dealing with the need for accelerated growth, the unexpected vacancy of Marketing leadership, the lack of access to external best practices, or simply looking for the right experience in a right-sized engagement.
Working with a company like Chief Outsiders – with 120+ such fractional CMOs ready to help – is a great way to assure the right experience, the right insights – are ready right now. From the first interaction, a firm like ours ensures they are recommending the right CMO for your business – someone who understands your business holistically and has a deep network of partners in various disciplines that they can engage immediately.
After three years at Chief Outsiders, I have gained a new appreciation for how the fractional nature of our business model makes perfect sense. I will break it down like this:
Lastly, your Marketing team will probably thank you too. One of the best parts of the role is being able to serve as great mentors and coaches for them, not only as they grow their marketing skills, but also as they navigate their careers in these unprecedented times.
If you’d like to hear more about how the Chief Outsiders model can help you drive your growth goals, simply visit my Calendly link to book a free consultation or reach out to me on Linkedin. Let’s talk, I’d like to find a perfect match for you with one of our CMOs!