Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Eight

Thu, Mar 4, 2021 | Posted by Sarah Polk

Celebrating Success

At a time when it seems that employee pay has been increasingly in the spotlight, there lies an interesting conundrum that might be just as shocking as it is contrarian.

Money, it turns out, for today’s employee, isn’t everything.

Though our present-day landscape is dotted with discussions about a K-shaped economic recovery from COVID-19, and the push for a $15 federally mandated minimum wage, it just so happens that there’s a lot more that motivates today’s employees besides the bi-weekly take-home check.

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Innovation, With a Purpose: Use 2020 as a Springboard for Change

Fri, Jan 22, 2021 — Alas, it was many moons ago that one of my favorite musical artists, Billy Joel, sang those insightful words: “Don’t go changing to try and please me.” No matter how eloquent or visionary he might be, the “Bard of Brooklyn” couldn’t have foreseen that a pandemic would all but mandate change as a means of business survival. Now we must all go changing, to try and please EVERYONE. Fueled by the ongoing digital revolution, lockdowns, economic turmoil, and a global financial shakeout, we can generally agree that the tried and true has given way to the untried, and new.

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Seven

Thu, Jan 14, 2021 — Measure, Measure, Measure There are many things in our life that would fall flat if we opted not to use measurements: Everything from home construction to a load of laundry would be a bit off kilter if not for the rulers, cups, and spoons that allow us to be precise with our intentions. Strange that for several generations, then, that in the advertising and marketing arena, the only measurement used was in dollars and cents. Along the way, there would be creative campaigns, print ads, billboards, and radio commercials, with no means to really measure whether they were hitting the mark.

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

Tue, Dec 29, 2020 — In my younger years, I loved the thrill of a challenging winter rock and ice climb. I found one at Maiden Cliff, which rises 800 feet above a lake in Maine. In late winter, sun-melted snow joins with natural seepage, freezes overnight, and creates giant icicles attached to the rock. What the sun helps to create, it also taketh away. Ice that is climbable with reasonable safety in shade can, after direct sun gets on it, soften, break away from the rock, or simply melt.

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Six

Fri, Dec 18, 2020 — Creating Like No Other There’s no body part more popular these days than the human eyeball. Marketers invest millions of dollars in a competition for its attention; technology companies plunk down billions in development costs to wow it with the latest devices and apps; and content creators seek to create visually appealing potions with just the right amount of sizzle to keep it pointed in their direction. This never-ending bid for eyeball-inducing superiority has created a crowded, cacophonous landscape unlike anything we’ve ever seen. For businesses, we must find a way to elbow and muscle aside competitive interests and earn an interested gaze that could, with a little luck, lead to buying behavior.

Growth Insights for CEOs

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Eight

Celebrating Success

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Innovation, With a Purpose: Use 2020 as a Springboard for Change

Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Seven

Risky Business: How Marketing Content Can Take Risk Out of Business Decisions

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Positioning for Explosive Growth: A CEO’s Guide To Enthusiastic Leadership - Part Six

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