Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations (2)

Seeking Higher Ground? How Your Company Can Embody Purpose

Tue, Nov 8, 2022 | Posted by The Chief Outsider

By: Rich DePencier and Philippe Harousseau

I’m sure many of you read with intrigue recently when Yvon Chouinard, CEO of the revered outdoors company Patagonia, signaled that he was “giving away” his company – essentially, donating the value of his ownership interest to charity.

Though this is a rather extreme example of corporate philanthropy at work, the lesson regarding purpose is especially relevant in these days of corporate transparency. The digital revolution has empowered the public to look deeper than ever before at the enterprises with whom they choose to do business. No longer can a company point to its mission, vision, and values statements as sole evidence of a higher purpose.

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Navigating Growth During the Economic Sugar Crash

Thu, Aug 4, 2022 — Everyone “knows” we’re in a recession except the economists. We feel the pain of collapsed 401k's, higher fuel and food prices, so isn’t that enough to declare a recession? And shouldn’t my business be hunkering down to ride this out? In today’s chaotic economy, we are more likely to react to news headlines and stock market trends than market insight. We might completely abandon a core strategy, or delay critical execution tactics, based on the sick feeling in our guts. One way to solve this is by tapping the reliable data and forecasts published by ITR Economics.

What Tech CEOs Get Wrong About Positioning

Thu, Jul 28, 2022 — If you are a CEO that is lamenting slowing sales and lagging growth at your company, it’s tempting to place the blame directly at the feet of the sales team – those well-intentioned front-line soldiers who are responsible to turn your solutions into the bucks that feed the company growth. Indeed, most CEO’s I talk to feel this way – when product and market fit is not happening with enough velocity, or visions of declaring leadership in their market are unrealized, the obstacle standing in the way is always sales.

3 Growth Strategies Healthcare Suppliers Must Get Right to Remain Relevant

Mon, Jul 25, 2022 — The healthcare sector has always been one of constant change, experiencing transformation in technology, policy, and practice on a near regular basis. But the level of uncertainty and complexity since the pandemic hit has put understanding how the business of healthcare has changed on life support. COVID-19 didn’t just make a lot of people sick across the country, it infected the entire U.S. healthcare system itself. In fact, a just released survey of 2,500 nurses shows that 64% are planning to leave the industry. That’s almost a 40% jump from one year ago. Why? 75% said they have experienced burnout since the pandemic began, and half of respondents suffer from trauma, extreme stress, or PTSD.

Why Manufacturers Need Socrates for Growth in H2 2022

Fri, Jul 22, 2022 — The last two years have been unprecedented turmoil for society and the U.S. economy. Supply chain issues, labor shortages, and changes in customer behavior plagued the manufacturing sector. Moreover, most CEOs ask themselves what changes they need to make with interest rate increases and potential economic “whiplash” events that could create significant ripples in the broader economy.

How Financial Services Companies Can Navigate the Expected Economic Downturn

Fri, Jul 22, 2022 — Fears of a recession are widespread as we enter the second half of 2022. Even the whispers of economic depression have started their ascent into the mainstream. This month, J.P. Morgan Chase CEO Jamie Dimon told reporters that he still believes a storm of uncertain magnitude is coming for the economy. The risks, he said, "are nearer than they were before. The potential outcome ranges from a soft-landing to something much harder.”

How SaaS Companies Can Survive Economic Winter

Fri, Jul 22, 2022 — Even as macroeconomic headwinds begin to buffet the worldwide economy, there’s no better time than now to be a SaaS marketer. But there is a better way to be one. A SaaS marketer must be part marketer, product manager, and engineer and understand their markets 100%. And CEOs need to be able to discern someone who is capable of that position.

Psychographics: How To Use Brain-Level Insights to Improve Marketing

Fri, Jul 22, 2022 — As a marketer in the digital age, I am fortunate to have many tools at my disposal that make my job easier. Unfortunately, however, I still have no way to read minds (and that would be quite creepy, anyway) – but one could see how individual “brain-level” insights could have a stunningly positive impact on campaigns, revenues, and overall success. That’s because the Holy Grail for marketers is to understand not just the “who” is likely to buy, but the “why” behind the purchase. If we figure out the need we fill for that customer, at an emotional level, we can effectively cultivate a highly-valued customer.

Developing A Unique Value Proposition

Mon, Jul 11, 2022 — In my previous blog post “Unique Value Propositions And Their Necessity For Success”, I provided examples of value propositions in the Healthcare and Technology industries my teams and I developed. As I noted, “A value proposition must focus on features and benefits that make the product unique, and are sustainable over time. A powerful value proposition lets customers truly understand the value of your company's products and services. It helps your target customers to see how what you offer benefits them, and is their only available option.” In this blog post, we will go through each of the elements of drafting a unique value proposition, whether it is a product or a service that you and your team are providing your customers.

Create Bigger Customer Value | Those Who Hustle

Wed, Jun 29, 2022 — “Things may come to those who wait, but only the things left by those who hustle.” Unknown Is your company creating enough value for your customers? I don’t mean that in a chiding way—just as a thought-provoking question for business strategy.

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Growth Insights for CEOs

Seeking Higher Ground? How Your Company Can Embody Purpose

Recent Posts

Navigating Growth During the Economic Sugar Crash

What Tech CEOs Get Wrong About Positioning

3 Growth Strategies Healthcare Suppliers Must Get Right to Remain Relevant

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Why Manufacturers Need Socrates for Growth in H2 2022

How Financial Services Companies Can Navigate the Expected Economic Downturn

How SaaS Companies Can Survive Economic Winter

Psychographics: How To Use Brain-Level Insights to Improve Marketing

Developing A Unique Value Proposition

Create Bigger Customer Value | Those Who Hustle

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