Business Growth Strategies For CEOs: Top CMOs On Marketing Strategy Implementations

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

Mon, Oct 14, 2019 | Posted by Mark Coronna

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Mark Coronna, Area Managing Partner & CMO, Chief Outsiders
with Todd Eberhardt, CEO, Dynasty Leadership Consulting

Somewhere in the historical development of Marketing language the concept of an Ideal Customer Profile emerged. You can find frequent discussion of this concept if you are reading marketing blogs today—it is definitely a “buzz” term, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs.

We’d like to discuss how to practically implement the concept of an Ideal Customer Profile and talk about why it’s important, as well as how it can dramatically impact your business, when applied to your Marketing and Sales programs.

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Is Subscription Pricing Right for your Business? Four Tests To Reveal the Answer

Wed, Sep 4, 2019 — A long time ago, in a galaxy far away, most consumer enterprises were in the business of selling physical items that could be held, consumed, and bought again. Whether it was a cheeseburger at McDonalds, a quart of milk at the grocery store, or a stamping machine from an industrial supplier, the pricing model was simple: Take the cost to produce, add profit (plus padding for high market demand), and you’re done. Ship one unit, charge for one unit. Simple.

The Millennial Food Shift: How CPG Food Companies Can Rescue Their Market

Wed, Aug 28, 2019 — Never before has the kitchen been so lifeless. For generations, the once-centerpiece of the American home has become much less important – marginalized by Millennials and younger generations who choose to order up their nourishment with a few silent taps of the cell phone rather than the clank of pots and pans. Seemingly overnight, this phase shift in eating habits has roiled the business models of food-oriented consumer packaged goods (CPG) companies. They can no longer count on being a key ingredient in the daily lives of today’s consumer. So how did this happen? And what can CPG companies—and the grocery stores that peddle their wares—do to regain mindshare in the public consciousness?

AI, With a Dash of Humanity: Three Ways That High Tech and People Partner for Smart Business Strategy

Tue, Aug 6, 2019 — We live at the dawn of some very technologically compelling times. Businesses around the globe have supplanted humans with artificial equivalents, in a bid to meet customer demand for greater efficiencies. Indeed, some of this Artificial Intelligence (AI) has been integrated into business processes so smoothly, that we barely notice anymore. As an example, someone was recently texting me, and in their query asked me where I was. My iPhone picked up on the context queues in the message and prompted me with my current location – I just tapped and sent. In fact, AI, and automated machines in general, are very, very good at particular types of work. Monitoring, for example. People are horrible at monitoring – it’s boring and repetitive, and by our nature, we can easily become distracted. In some cases, in fact, extended monitoring is essential to life itself – in places like the intensive care unit at your hospital, or aloft at 41,000 feet, keeping an airplane with 300 passengers stable and safe. By 2022, one survey says that companies will dump a whopping $79 billion into such cognitive and AI systems designed to save money, build efficiency, and foster profitability.

Reeling In Recurring Revenue: Three Steps to Sustained Success

Thu, Jul 18, 2019 — A fisherman, as a rule, has to work pretty hard to bring home the catch of the day—hours of grueling effort, in pitching seas, to struggle to reel in one tuna at a time. Imagine, however, a utopian upgrade to this model—simply navigating to the “hot spot,” and sitting back with a frosty beverage while the fish jump, willingly, into the boat. If you run a recurring revenue stream business, you get to inhabit this magical place—a customer signs up, and they keep paying you, month over month. But, simply having a recurring revenue stream does equate to perpetual hockey stick revenue growth—and I played hockey! There are a number of things that can cause your recurring revenue model to “flounder,” affecting your revenue and margin growth. In this blog series, we’ll look at the three issues facing recurring revenue businesses—churn, balancing acquisition and retention and creating a retention program. It is my hope that, by the end of this series, you will secure your recurring revenue enterprise against the sharks that could bring it down—and that’s no “Big Fish” story!

Growth Insights for CEOs

Finding ‘Grand Slam’ Clients Using an Ideal Client Profile to Build Your Business

A Practical Implementation Guide for Small- and Mid-Sized Business Executives

Recent Posts

Is Subscription Pricing Right for your Business? Four Tests To Reveal the Answer

The Millennial Food Shift: How CPG Food Companies Can Rescue Their Market

AI, With a Dash of Humanity: Three Ways That High Tech and People Partner for Smart Business Strategy

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Reeling In Recurring Revenue: Three Steps to Sustained Success

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