Chief Outsiders - News & Press Releases

Ad Age: What Taco Bell's Surprise Mexican Pizza Sellout Says About Marketing and the Supply Chain
Posted by Doug Reifschneider
An elaborately staged reintroduction got a plot twist when demand overwhelmed supply, leaving the chain red-faced but richer. Read the Article here.
Topics: Marketing Strategy, News
6.3.2022Featured Chief Outsider
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Doug Reifschneider
A dynamic results-oriented, data-driven professional, Douglas drives nationwide growth through the creation and delivery of unique, creative brand strategies enhancing customer affinity and market position. With 25+ years of executive marketing experience, he strengthens brand equity with resonating positioning strategies via successful marketing programs and innovative marketing campaigns that boost revenues. An innovative leader with strong team building and collaboration skills, his strategic initiatives generate substantial shareholder and franchisee value, and open new revenue opportunities.
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