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Anka Twum-Baah
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Recent Posts
Strategic Healthcare and Publishing Executive to Drive Growth for Chief Outsiders Clients
With a consistent record of transforming complex companies, Janell Pittman to drive growth and meaningful change for clients as a Chief Outsiders fractional CMO.
MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
YFS Magazine: Concierge in the Cloud: Elevate Customer Experience With AI
4.4.2024 — An introductory guide for luxury brands who intend to stay at the forefront of customer experience via the adoption of AI. Read the Article here.