News & Press Releases

Anka Twum-Baah

Anka works with CEOs at financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. With over 25 years of experience within start-up and Fortune 500 companies, Anka has proven success in leading B2B, B2C and B2B2C marketing teams while connecting the efforts of sales, product, engineering, and operations.

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Chief Outsiders Names Dawn Werry President

7.6.2026 | Posted by The Chief Outsider

Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system

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MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times

7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.

YFS Magazine: Concierge in the Cloud: Elevate Customer Experience With AI

4.4.2024 — An introductory guide for luxury brands who intend to stay at the forefront of customer experience via the adoption of AI. Read the Article here.