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Chief Outsiders Fractional CMO, Chris Wallner, used market insights to develop a repeatable go-to-market process to enable expansion into new verticals.
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
4.4.2024 — An introductory guide for luxury brands who intend to stay at the forefront of customer experience via the adoption of AI. Read the Article here.