News & Press Releases

Christa Martin

Executing successful go-to-market and brand strategies for start-ups, small, mid-market, and Fortune 100 businesses, Christa leads new product launches, delivering marketing insight and technologies that drive demand. A recognized leader in the digital space, Christa deploys innovative technologies to develop award-winning products, create demand generating promotions and streamline company processes. Her broad experience across marketing, technology management and innovative digital approaches give her the unique ability to develop and deliver innovative, integrated action plans implementable organization wide. She was named as a 2020 Top 100 Marketer at the ONCON awards.

Accomplished Financial Services Marketing Leader to Drive Growth for Chief Outsiders Clients

6.18.2025 | Posted by The Chief Outsider

Tom Arduino, a senior marketing executive with 20 years B2B and B2C experience to make big things happen for FinTech, SaaS, and digital payments clients as a Chief Outsiders fractional CMO.

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Luxury Daily: Evaluating the viability of AI in the workplace

12.18.2020 — Artificial intelligence is becoming a key feature of customer service, on its way to rivaling the human kind. Read the Article here.

Chain Store Age: Achieve success with AI chatbots

12.15.2020 — There is little question that the rate of automation in business is accelerating. As such, businesses that have not yet invested in basic automation systems like consumer-facing chatbots must now grapple with the question of whether to invest time and capital into the development of such systems. Read the Article here.

HostReview: How Modern Businesses Achieve Success With AI Chatbots

11.16.2020 — The AI boom is well underway. Christa Martin shares how the best chatbots accelerate organizational goals, sales, and customer experience.