News & Press Releases

Evan Eckman

Evan Eckman is a Fractional CMO with Chief Outsiders who supports CEOs and their leadership teams, helping them take their game to the next level by building strategic programs that accelerate revenue. He has extensive experience with Consumer and Industrial Products and Services.

Featured Post

Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth

9.17.2026 | Posted by The Chief Outsider

Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.

Read More

Western Grocer: 5 Principles for CPG CEO Success in a Value-Driven Market

3.13.2023 — There is no one-size-fits-all playbook for what lies ahead, but any CPG chief executive who is concerned about their company’s ability to thrive in 2023 and beyond, will profit greatly from abiding by the following five principles for success in a value-driven market. Read the full article here.

Ad Age: The 'Fractional CMO' - Inside the Rise of Marketing Gigs that are Short by Design

6.3.2022 — As disruption contributes to high turnover among marketers, companies are turning to CMOs-for-hire—but some people are uneasy about how it all got to this. Read the Article here.