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Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it

Ad Age: Canned Cocktails are the Drink of the Summer - Behind the Surge and Marketing Fueling it

Posted by The Chief Outsider
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The strategy behind the new wave of portable cocktails and spirit-based seltzers, from canned Jack & Coke to the Dirty Shirley. Chief Outsiders Fractional CMO Stuart Foster comments on this trend. Read the Article here.

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