Goldsberry is the latest CMO to join the nation’s fastest-growing company of fractional chief marketers
MENLO PARK, CA – October 10, 2022 – Transformative global marketing executive Anne-Flore Goldsberry has joined the team at Chief Outsiders, a top-tier management consulting firm, providing mid-sized companies with proven, battle-tested marketing executives as fractional CMOs.
Goldsberry joins a rapidly-growing team of more than 120 CMOs nationwide, who combined have worked on the management teams of over 1,500 companies across 70+ Industries.
Achieving a proven track record of success building billion-dollar brands and global marketing organizations, Goldsberry has left her imprint on such companies as Logitech, Citibank, and VMware.
At VMware, Goldsberry drove a cross-functional digital marketing transformation that consolidated system spend, drove process efficiencies and increased marketable audiences by 40 percent. Additionally, double-digit growth, a brand and digital transformation and the creation of a customer centric global marketing organization were among Goldsberry’s legacy at Logitech, where she served as VP of Global Marketing. During her tenure at Citi, Goldsberry helped the company reap $8 billion in revenue across EMEA, spanning 27 markets, while increasing brand relevance, and customer loyalty.
“A big thinker who builds for scale, Anne-Flore remains nimble and agile to meet aggressive execution timelines,” said Karen Hayward, Managing Partner, Chief Outsiders. “With a track record of major wins, she develops big brand ideas that become the organizing principle for 360 marketing and differentiated customer experience.”
Goldsberry earned her MBA at the NYU Stern School of Business, and holds a B.B.A. in International Business from the ESSEC Business School.
About Chief Outsiders
Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 120 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,500 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past nine years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release10.10.2022