Greenberg helps organizations grow revenue in new markets and industries, through proven, value-based, go-to-market approaches
NEW YORK, NY – September 22, 2022 – Accomplished high-tech Chief Marketing Officer Ron Greenberg has joined Chief Outsiders, the nation’s leading team of battle-tested CMOs, it was announced today. Greenberg – known for turbo-charging growth using well-honed account-based sales and marketing techniques – is available for immediate engagements with the mid-market companies who comprise Chief Outsiders’ client base.
An experienced executive marketer and business advisor, Greenberg developed his winning track record while aligned with some of the globe’s most noted B2B technology companies, including Microsoft, IBM, and Salesforce.
Some of Greenberg’s most notable accomplishments: For one leading global SaaS company, he grew a region’s revenues by 25 percent and improved its overall business performance after quarters of lagging growth; at another company, he increased its marketing-driven opportunity pipeline value by 117 percent and revenue by 54%; and for a startup Fintech company, he increased bookings 4x and led expansion into new industry and geographic markets.
Along the way, Greenberg honed his ability to turn C-level insights into revenue growth as the SVP of Worldwide Marketing at Avid Technology; as CMO and SVP, Digital Media for TouchTunes Interactive Networks; as the General Manager, Global Marketing, Enterprise & Partner Group at Microsoft; and in several senior leadership roles for IBM, including as CMO of Asia Pacific, based in Tokyo.
“From startups to SMBs and enterprises, including one of the world’s largest SaaS companies, Ron focuses on delivering results and strengthening relationships within existing accounts, and on winning business from new clients, using engaging, account-based sales and marketing techniques,” said Deborah Fell, managing partner, Chief Outsiders.
Greenberg earned his M.A. and B.A. from Michigan State University. Additionally, he attended the Strategic Leadership Forum at Harvard Business School; participated in the Senior Marketing Executive Seminar at the Wharton School, University of Pennsylvania; earned certificates in modern Japanese history from HarvardX, MITx, and the University of Tokyo. He is also an adjunct professor at the New Jersey Institute of Technology, where he teaches international business to MBA students. Greenberg has earned a distinction as a certified sake professional from the Sake Education Council in Tokyo.
About Chief Outsiders
Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 120 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,500 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past nine years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.
CONTACT: Sterling Wilkinson, SWilkinson@ChiefOutsiders.com
Topics: Press Release9.22.2022