HOUSTON, TX – October 19, 2017 – Why hire a VP of Marketing when you can borrow one? That’s what Ad Age writers Adrianne Pasquarelli and E.J. Schultz conclude in their October 17, 2017 article that highlights new career paths for Chief Marketing Officers. They’re not the first to point out the trend to “Executives-as-a-Service” in addition to a growing use of professional contractors. Other leading publications including Forbes, Fast Company and The New Yorker have reported on the subject, sighting benefits to both hiring businesses and the rented executives.
About Chief Outsiders
Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 55 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 500 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.
Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.