MarketingProfs: How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap

A 30-year marketing expert, Angela enables B2B companies to build strong lead gen systems, refresh brand architecture, and launch products and services. With extensive experience building integrated martech systems for lead generation, she revs up marketing engines to support sustainable income streams, increasing brand value pre and post M&A. A C-level marketing leader with experience in global business transformation, building brands for Fortune 500 clients, she helps CEOs navigate the challenges of modern marketing to create the right strategy with Blue Ocean differentiation and maximum ROI from marketing budgets.