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Forbes: How Marketing Leaders Can Encourage Experimentation And Risk-Taking
Posted by Anka Twum-Baah
Experimentation and risk-taking are essential for a marketing team’s growth. When you’re a marketing leader, finding ways to support calculated risks not only enhances creativity but also drives long-term success.
Forbes Communications Council members share how they motivate their teams to step outside their comfort zones and why doing so is critical to achieving breakthrough outcomes. Find out how you can empower and encourage team members to try new ideas and deliver stronger results. Read the Article here.
Topics: CEO Marketing Strategy, Innovation, News
9.23.2024Featured Chief Outsider
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Anka Twum-Baah
Anka works with CEOs at financial services, technology, SaaS, travel, and retail companies to drive topline growth, scale and product differentiation through integrated marketing programs, analytics, and holistic go-to-market strategies. With over 25 years of experience within start-up and Fortune 500 companies, Anka has proven success in leading B2B, B2C and B2B2C marketing teams while connecting the efforts of sales, product, engineering, and operations.
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