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Entrepreneurial Consumer Brand Executive Joins Chief Outsiders to Drive Client Revenue Growth
9.17.2026 |
Fernando Herrera reinvents challenger and legacy consumer products brands to drive client revenue growth, P&L performance, and marketing ROI as a Chief Outsiders fractional CMO.
Quality Digest: Focus on Digital Marketing: A Holistic Approach
6.15.2022 — How can you possibly know what media mix, content, and digital tools will ensure a place at the top of your market category? At Chief Outsiders, we recommend the concept of a deep-dive digital assessment to determine how a conceptual digital strategy stacks up to those of your competitors. Read the Article here.
Maximizing Your Digital Marketing Channel Mix
11.11.2019 — In a recent article for Young Upstarts, Chief Outsiders CMO Adriana Lynch discusses how a digital channel mix, when integrated properly, can maximize how a business attracts consumers and turns visits into revenue.