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News & Press Releases
Featured Post
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Chief Outsiders Names Dawn Werry President
Leadership move supports the firm's expansion from fractional CMO pioneer to fully integrated growth system
Industrial and Technology Marketing Leader Thomas Park is the Latest Fractional CMO at Chief Outsiders
9.8.2021 — Park works with B2B industrial, technology, and SaaS companies to unlock EBITDA and topline growth
Accomplished Industrial and B2B Chief Marketer Maureen Quirk Joins Chief Outsiders
8.17.2021 — Quirk’s diverse portfolio of senior leadership success includes professional services, industrial, wholesale and hospitality
Innovative Financial Services Marketer Ken Murray Joins Chief Outsiders’ Team of Fractional Chief Marketing Officers
8.9.2021 — Murray works with B2B and B2C financial services and other companies to build enterprise value and accelerate growth
Demand for Growth-Oriented CMOs Accelerates Through COVID-19, Into Post-Pandemic Landscape
7.29.2021 — Nation’s Leading Fractional CMO Group Grows More Than 57% YOY
CMO Council Releases C-Suite Scorecard of Marketing Effectiveness
6.15.2021 — HOUSTON, TX – June 15, 2021 –While revenue and sales growth rank as management’s top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite Scorecard of marketing value and effectiveness released in a report today by the Chief Marketing Officer (CMO) Council. Report is available for download at https://cmocouncil.org/thought-leadership/reports/c-suite-scorecard Marketing teams scored highly in a rating of 2020 performance, and most senior executives report a close level of collaboration and alignment with the marketing organization in their different areas of responsibility and functional focus. Not surprisingly, management in large and smaller enterprises differ in their views of marketing development needs, operational requirements, role and value in their organizations.
Digital Marketing Leader Michael Morrison Rejoins Chief Outsiders
4.7.2021 — SaaS, financial services, and healthcare expert has rejoined the “Executives-as-a-Service” firm
2021 CMO Survey: Market Trends, Growth Insights from Fortune 500 Leaders
2.23.2021 — CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth
Chief Outsiders Welcomes Manufacturing Marketing Leader Rob Godlewski to its Team of Fractional Chief Marketers
2.4.2021 — Godlewski helps SMB manufacturing companies achieve market leadership by deploying omni-channel marketing and sales strategies
Strategic Digital Marketing and Customer Acquisition Leader Mike Rosenberg Joins Chief Outsiders
2.4.2021 — Rosenberg brings direct response, product development, sales leadership and branding experience to SMB and mid-market business clients