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Battle-Tested Growth and Commercialization Executive Joins Chief Outsiders to Build Client Enterprise Value
Juli Bark to help CEOs accelerate growth, commercialize innovation, and strengthen go-to-market performance.
MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
YFS Magazine: How SaaS Startups Can Survive An Economic Winter
7.28.2022 — SaaS startups have challenging days ahead. The macroeconomic environment is beginning to blow up the sails of companies in the SaaS industry. Read the Article here.