.png?width=1500&height=398&name=CO_Corporate%20Logo%202021_4C_HOR_FNL-1%20(1).png)
News & Press Releases
Featured Post
/cmo-Ray-Healy.jpg?width=320&name=cmo-Ray-Healy.jpg)
Security Industry Sales Leader to Drive Global Revenue Growth for Chief Outsiders PE Clients
Ray Healy, a dynamic and competitive leader sales, joins Chief Outsiders to scale enterprise security, premium CPG, and transportation solutions companies as a fractional CSO.
MarketingProfs: Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times
7.1.2024 — Persistent uncertainty about the economy's near-future is bound to make the remainder of the year an unnerving time for any business—and none more so than the SaaS companies that often serve increasingly frugal businesses on a subscription basis. Not to mention the exponential increase in competition. Unfortunately, such caprice is the nature of market predictions and fluctuations, and the confusion is unlikely to settle anytime soon. How, then, are executives meant to market with foresight and avoid pouring time and resources into low-ROI tactics? The answer lies in selecting those marketing key performance indicators (KPIs) that assist in navigating uncertainty. Read the Article here.
YFS Magazine: How SaaS Startups Can Survive An Economic Winter
7.28.2022 — SaaS startups have challenging days ahead. The macroeconomic environment is beginning to blow up the sails of companies in the SaaS industry. Read the Article here.