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News & Press Releases
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SaaS and Technology Sales Executive to Change Growth Trajectory for Chief Outsiders Clients
With an approach centered on understanding and addressing the unique needs of organizations to deliver exceptional results, Brian Schlosser joins Chief Outsiders as a fractional CSO.
Authority Magazine: Adriana Lynch of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
Authority Magazine: Jennifer Apy of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.