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Strategic Healthcare and Publishing Executive to Drive Growth for Chief Outsiders Clients
With a consistent record of transforming complex companies, Janell Pittman to drive growth and meaningful change for clients as a Chief Outsiders fractional CMO.
Authority Magazine: Adriana Lynch of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.10.2023 — What are the top 5 tried and true marketing strategies that CMOs recommend to other business leaders? As a part of our series called “CMOs Share Their Top 5 Tried + True Marketing Strategies” we had the pleasure of interviewing Adriana Lynch. Read the full article here.
Authority Magazine: Jennifer Apy of Chief Outsiders: Here Are My Top 5 Tried + True Marketing Strategies
5.5.2023 — Develop competitive, value-driven messaging that defines a blue ocean. Messaging that does not directly acknowledge and solve pain will get lost in the messy melee of marketplace noise. Articulating product/service benefits is not enough to change behavior and encourage adoption. Customer insights can lead to breakout value curves (famous example: Southwest Airlines). Messaging these blue ocean attributes and pain points can help gain audience attention faster and competitively differentiate from the masses. Read the full article here.