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Anne-Flore Goldsberry
CMO
Works with CEOs at technology, financial services, fintech, blockchain, and consumer products companies to develop strategies that accelerate growth across market channels.
About Anne-Flore
A transformative global marketing executive with a proven track record of success building billion-dollar brands and global marketing organizations, Anne-Flore also positions starts-up to grow and scale. She balances a mix of operational, strategic, creative, and planning ingenuity to drive global marketing efforts while developing world class teams. A big thinker who builds for scale, Anne-Flore remains nimble and agile to meet aggressive execution timelines. With a track record of major wins, she develops big brand ideas that become the organizing principle for 360 marketing and differentiated customer experience.How Anne-Flore has Helped Businesses Grow
- Grew digital audiences 40% leading cross-functional digital marketing transformation team at VMware.
- Drove double digit growth at Logitech with new advertising, increasing brand stature and earning creative awards. Drove launch of 100 new products per year while transforming decentralized marketing organization into a global marketing team.
- Drove $8 billion in revenue across EMEA, spanning 27 markets. Increased brand relevance and improved retention and new customer acquisition rates with a boost in customer loyalty.
- Achieved 20% CAGR at Citibank by leveraging cross-sell opportunities and implementing new customer acquisition and retention programs.
- Increased brand relevance 75%, improved customer acquisition rates by 35%, and boosted loyalty scores 35% through new offerings and new retail interior for 600+ financial centers. Led to ranking as world’s most valuable financial services brand.
- Spearheaded and launched Citi's first global brand program across 98 countries and all divisions of Citigroup (Consumer, Corporate and Wealth Management).
Executive Marketing Experience
- Chief of Staff, Global Demand and Field Marketing, VMware
- CMO, Bankorus
- Head of Corporate Marketing, Silicon Valley Bank
- VP of Global Marketing and Customer Experience, Logitech
- CMO (Europe, Middle East and Africa), Citibank
- VP of Global Marketing, Brand and International Advertising, Citibank
- VP of Global Branding and Identity, Citibank
Education
- MBA, NYU Stern School of Business
- BBA, International Business, ESSEC Business School
Download Anne-Flore's Resume Here
Expertise
Industry Experience- Consumer Services
- Blockchain
- Fintech
- Omni-Channel Marketing
- Growth Strategy
- Brand Strategy/Refresh
- International Marketing
- Go-to-market Strategy
- Demand Generation
- Positioning/Messaging