A transformative global marketing executive with a proven track record of success building billion-dollar brands and global marketing organizations, Anne-Flore also positions starts-up to grow and scale. She balances a mix of operational, strategic, creative, and planning ingenuity to drive global marketing efforts while developing world class teams. A big thinker who builds for scale, Anne-Flore remains nimble and agile to meet aggressive execution timelines. With a track record of major wins, shedevelops big brand ideas that become the organizing principle for 360 marketing and differentiated customer experience.
How Anne-Flore has Helped Businesses Grow
Grew digital audiences 40% leading cross-functional digital marketing transformation team at VMware.
Drove double digit growth at Logitech with new advertising, increasing brand stature and earning creative awards. Drove launch of 100 new products per year while transforming decentralized marketing organization into a global marketing team.
Drove $8 billion in revenue across EMEA, spanning 27 markets. Increased brand relevance and improved retention and new customer acquisition rates with a boost in customer loyalty.
Achieved 20% CAGR at Citibank by leveraging cross-sell opportunities and implementing new customer acquisition and retention programs.
Increased brand relevance 75%, improved customer acquisition rates by 35%, and boosted loyalty scores 35% through new offerings and new retail interior for 600+ financial centers. Led to ranking as world’s most valuable financial services brand.
Spearheaded and launched Citi's first global brand program across 98 countries and all divisions of Citigroup (Consumer, Corporate and Wealth Management).
Chief of Staff, Global Demand and Field Marketing, VMware
Head of Corporate Marketing, Silicon Valley Bank
VP of Global Marketing and Customer Experience, Logitech
CMO (Europe, Middle East and Africa), Citibank
VP of Global Marketing, Brand and International Advertising, Citibank
VP of Global Branding and Identity, Citibank
MBA, NYU Stern School of Business
BBA, International Business, ESSEC Business School