Anne-Flore Goldsberry Headshot

Anne-Flore Goldsberry

CMO
Works with CEOs at technology, financial services, fintech, blockchain, and consumer products companies to develop strategies that accelerate growth across market channels.

About Anne-Flore

A transformative global marketing executive with a proven track record of success building billion-dollar brands and global marketing organizations, Anne-Flore also positions starts-up to grow and scale. She balances a mix of operational, strategic, creative, and planning ingenuity to drive global marketing efforts while developing world class teams. A big thinker who builds for scale, Anne-Flore remains nimble and agile to meet aggressive execution timelines. With a track record of major wins, she develops big brand ideas that become the organizing principle for 360 marketing and differentiated customer experience.

How Anne-Flore has Helped Businesses Grow

  • Grew digital audiences 40% leading cross-functional digital marketing transformation team at VMware. 
  • Drove double digit growth at Logitech with new advertising, increasing brand stature and earning creative awards. Drove launch of 100 new products per year while transforming decentralized marketing organization into a global marketing team. 
  • Drove $8 billion in revenue across EMEA, spanning 27 markets. Increased brand relevance and improved retention and new customer acquisition rates with a boost in customer loyalty.   
  • Achieved 20% CAGR at Citibank by leveraging cross-sell opportunities and implementing new customer acquisition and retention programs.  
  • Increased brand relevance 75%, improved customer acquisition rates by 35%, and boosted loyalty scores 35% through new offerings and new retail interior for 600+ financial centers. Led to ranking as world’s most valuable financial services brand. 
  • Spearheaded and launched Citi's first global brand program across 98 countries and all divisions of Citigroup (Consumer, Corporate and Wealth Management).  

Executive Marketing Experience

  • Chief of Staff, Global Demand and Field Marketing, VMware 
  • CMO, Bankorus 
  • Head of Corporate Marketing, Silicon Valley Bank 
  • VP of Global Marketing and Customer Experience, Logitech 
  • CMO (Europe, Middle East and Africa), Citibank 
  • VP of Global Marketing, Brand and International Advertising, Citibank 
  • VP of Global Branding and Identity, Citibank 

Education

  • MBA, NYU Stern School of Business
  • BBA, International Business, ESSEC Business School

Download Anne-Flore's Resume Here

Expertise

Industry Experience
  • Consumer Services
  • Blockchain
  • Fintech
Specialties
  • Omni-Channel Marketing
  • Growth Strategy
  • Brand Strategy/Refresh
  • International Marketing
  • Go-to-market Strategy
  • Demand Generation
  • Positioning/Messaging
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