Dallan Huff

About Dallan Huff

Drawing on 20 years as a marketing executive across SaaS, software, healthcare, and PE-backed organizations, Dallan drives sustainable growth by building enterprise go-to-market engines. He partners with CEOs and leadership teams to align marketing, sales, product, and revenue operations with measurable outcomes. He builds high-performing teams and scalable commercial infrastructure, turning demand generation, ABM, market intelligence, and digital programs into long-term growth. Dallan’s experience spans SaaS launches, software commercialization, and more than $100 million in EBITDA growth in complex, multi-stakeholder buying environments.

How Dallan has Helped Businesses Grow

• Drove $100 million EBITDA growth at a $1.5 billion PE-backed platform by building marketing, commercial strategy, and market-share execution capabilities. Drove 5% higher volume growth in targeted markets with consumer-facing demand programs.
• Generated $15 million incremental EBITDA through an AI-powered market-intelligence platform created from a strategic SaaS business pivot.
• Grew a SaaS business from zero to $3 million ARR by defining product strategy, pricing, demand generation, and enterprise sales motion.
• Captured 75% market share in a $500 million software category through integrated demand generation, positioning, and commercialization programs.
• Launched a platform that exceeded $250 million revenue within five years through market strategy, product commercialization, and GTM leadership.
• Achieved high single-digit volume growth in a slow-growth category through disciplined commercial planning and sales enablement.
• Reduced negative brand sentiment from 47% to single digits through reputation management, communications, and digital engagement programs.

How Dallan Leverages AI for Business Impact

• AI-Enabled Market and Competitive Intelligence: Leverages ChatGPT, Claude, Gemini, and Grok to analyze market dynamics, competitive positioning, marketing investments, channel strategies, and growth opportunities, translating insights into actionable strategic recommendations.
• Accelerated Strategic Analysis: Applies advanced prompting techniques to synthesize disparate data sources into comprehensive market assessments. Developed an industry analysis encompassing market dynamics, competitive landscape, growth opportunities, and potential value in hours rather than weeks.
• AI-Assisted Marketing and Content Strategy: Integrates AI into marketing strategy development, content planning, and competitive benchmarking, using iterative analysis and AI-driven critiques to challenge assumptions, refine recommendations, and align strategies with business objectives.
• Enterprise AI Adoption and Leadership: Introduced and championed an AI-powered market intelligence platform across an organization, led user training, and promoted its application in strategic discussions, executive leadership meetings, and Board presentations.
• Advanced Prompt Engineering and AI Validation: Employs role-based prompting, structured AI interviews, and iterative critique to strengthen strategic thinking and decision-making. Builds curated knowledge repositories and uses verified business information to ground AI outputs, improve relevance, and reduce reliance on unvalidated external data.

Executive Experience

• Senior Vice President, Marketing & Communications, Air Methods Corporation
• President, Motient
• Chief Product Owner/Business Director, 3M Health Information Systems
• Director, Marketing Operations, Strategy & Communications, 3M Health Information Systems
• Product Manager, BD Medical
• Communications and Marketing Consultant, Intermountain Healthcare

Education

• MBA, Marketing, Brigham Young University
• BA, Communications/PR, Brigham Young University