Meg VanderLaan

About Meg VanderLaan

An experienced C-suite executive and board advisor, Meg leads marketing and communications strategy and execution, brand transformation, and stakeholder trust management across industrial and infrastructure sectors to build market presence. A recognized authority in crisis management, she orchestrates complex communications strategies, cybersecurity planning, and high-profile public campaigns to enhance reputation and mitigate risk. Deploying a strategic approach to marketing and communications, Meg successfully merges brand value propositions with compelling storytelling for market-leading performance. 

How Meg has Helped Businesses Grow

• Advanced internal alignment and crisis preparedness as Chief Marketing Officer of Encore Electric, contributing to a period of doubled revenue and employee growth. 
• Led brand campaign that reduced turnover by 5% and earned recognition as a Top 600 Workplace and leading construction firm in the U.S. Integrated marketing and recruitment strategy to scale hiring of 300+ professionals annually. 
• Led global brand narrative and acquisition communications for MWH Global during its $793 million acquisition by Stantec.
• Registered a television audience of 2.2 million viewers, driving a significant increase in digital traffic and media coverage, by leading the development of a Modern Marvels documentary detailing the work of MWH Global in the expansion of the Panama Canal. 
• Enhanced competitive market positioning and employee engagement by increasing brand strength and awareness through improved information sharing and customer loyalty and retention at Gates Corporation.
• Drove $800 million in global annual revenues by developing marketing programs and product catalogs to penetrate the automotive aftermarket for Gates brand and private-brand label products.

Executive Experience

• Chief Marketing Officer & Charitable Contributions Committee Chair, Encore Electric
• Senior Vice President and Chief Communications Officer, MWH Global (Now Stantec) 
• Vice President Global Communications, MWH Global
• Vice President Corporate Communications & Public Affairs, Gates Corporation
• Vice President Public Relations & Worldwide Aftermarket Business Development, Gates Corporation

Education

• BA, Communication Arts, Gannon University